Category: POS & Retail

All hell has broken loose here – at the point of sale, that is.

Since summer 2024, we at BRAINARTIST have been shaking up the world of stores together with Teufel. Teufel is Europe’s largest direct mail order company for audio products and has been a fixture in Berlin since 1979. Anyone who has ever set foot in a Teufel store knows that it’s not just technology on display here, but also a real treat for the ears.

And now even more to feast your eyes on!

From the moment we first met Teufel, we knew it was a perfect match. 👌
Both sides are keen on new ideas, enjoy a good atmosphere and are ambitious to not just show customers products, but to bring them closer to the world of Teufel. Together, we have set ourselves the goal of making the stores even more visible, louder and more colourful, so that all the senses are truly addressed. 💥

Our first joint project is called ‘MYND’. There are no half measures here: modular elements, bold colours and a presentation that arouses curiosity. The grand launch took place in May 2025 in all Teufel stores, which were transformed into stages where Teufel products such as headphones, speakers and soundbars were not only displayed but could also be experienced first-hand.

In addition, we have selected four MediaMarkt locations as test stages for the ‘Sound Spaces’: Bonn, Nuremberg, Paderborn and Wuppertal. There, we are testing how advice, self-service and surprising store statements are received by customers. The design, development and implementation are all done by us, and we also take care of the setup with our own teams, because we prefer to get stuck in ourselves rather than watch others do the work.

Our favourite challenges at the POS:

• Cables that disappear as if by magic.
• Presentations that put speakers, headphones and soundbars in the spotlight.
• Security tags that don’t disrupt anyone’s flow.
• Digital price tags that lead directly to the next track.

This creates areas that are clearly structured, stylish and always ready on time.

For us, these test markets are not a flash in the pan, but the start of a long-term collaboration. We collect honest feedback so that everything runs smoothly during the big roll-out. The markets provide us with the best insights and show us what really appeals to visitors.

These stores are meeting places for music fans, technology enthusiasts and anyone who wants more than just off-the-shelf products. BRAINARTIST transforms these markets into places of experience where the Teufel brand comes to life – with promotions, events and creative POS campaigns that stick in the mind. This is what the future sounds like at the POS: fun, team spirit and the satisfied Teufel on your shoulder. 😈☺

Watch the Teufel video from the Sound Space in Bonn:
https://www.tiktok.com/@teufelaudio/video/7503187421887024417

teufel #soundspace #mediamarkt #pos #weloveit #brainartist

Become a customer magnet with digital content.

Shop windows reimagined: with our self-adhesive LED display films for digital 3D magic.

Imagine your latest products, offers and advertising messages dancing weightlessly before the eyes of your potential customers and becoming a real eye-catcher thanks to impressive 3D effects. We transform your conventional glass panes into impressive video walls – with the latest generation of transparent LED display films.

Gone are the days when clunky monitors or projection screens blocked the view inside your shop. Our self-adhesive LED films enable a revolutionary form of shop window communication: three-dimensionality with moving images in the shop window creates a sense of depth even when space is limited. Thanks to the high transparency of the video film, views into the shop are retained while your digital content appears to float in space. Our video film impresses with brilliant colours and a brightness of up to 4000 nits, which means that content remains perfectly visible even in direct sunlight.

Use your shop window as a digital shop window and turn it into a visual magnet that generates significantly more attention than conventional advertising. Once installed, it is conveniently controlled via a central CMS – fully remote controllable, flexible, efficient and therefore ideal for your digital brand presentation.

Whether retail, car dealership or property agency: With this innovative technology, you can present your products in a modern, creative and space-saving way – and set yourself apart from the competition in the long term.

Want more? Get in touch with us without obligation.

When LVMH calls, we put our heart and soul into it.

This time it was about something very special: the Moët & Chandon x Pharrell Williams Limited Edition. A champagne collection that rethinks the birthday ritual. Not just to celebrate yourself, but as a joint party with the people you love and cherish. Personal, emotional, full of joy.

For Moët & Chandon, we were able to realise the exclusive retail and trade experience at the POS (off-trade) and present it live to an astonished audience from 3 March. Once again, it was a collaboration that we greatly appreciate. Friendly, demanding, focussed and always with the aim of delivering excellent results. Because: ‘Retail is Detail’!

Customised and iconic pop-ups were created at five selected locations in Zurich, Geneva, Stuttgart, Munich and Berlin. High-quality manufacturing, colour-coordinated with the edition in midnight blue, deep red and gold; precisely executed down to the last detail.

At some locations, the pop-up also served as a gift station. Customers can put together a gift for their loved ones or for themselves on site, wrap it and add a personal touch. Supported by trained staff, an experience was created that made the world of Moët & Chandon and Pharrell Williams tangible and combined individualisation with emotionality.

The bow is the central design element. It originates from the ‘Moët & Chandon’ history and has been reinterpreted in the special edition by Pharrell. We have continued it spatially, handcrafted it, varnished it several times and finished it with applied half pearls, handmade in a complex process. The designs were visually connected, technically secured and precisely coordinated in detail.

We also designed the shop windows in the top locations. Depending on the location, two variants were used: either full-coverage key visuals of the campaign or large-format, colourful bows, staged in an eye-catching way with a Magnum bottle in the centre. The PW monogram on the bows and the characteristic dot graphic were staged as sophisticated details and characterise the look of the campaign..

By the way: sustainability plays a central role in everything we do. All components have been designed in such a way that they can be returned to the cycle after use. They can be dismantled, separated and recycled. Wood, steel and aluminium are returned for further processing. Fabrics and foils are made from recycled material, some of which contains marine plastic. Anything that cannot be reused is disposed of separately and professionally.

Thanks to the LVMH team for their trust and appreciative cooperation. And a big thank you to the employees of Globus Zurich, Globus Geneva, Feinkost Böhm Stuttgart, Feinkost Käfer Munich and KaDeWe Berlin for their support in creating these masterpieces!

An alluring back(drop) for Gucci.

And once again it’s ‘Curtain up for #GucciEyewear’. This time, however, our client did not take us to the Moulin Rouge, but to the equally prestigious KaDeWe (transl. Department Store of the West) in Berlin.

When we received the request from Kering Eyewear in Milan to take over production and installation of the Gucci Hollywood Forever campaign for one of Berlin’s most coveted advertising spaces, we were, as so often, right there with a ‘ya-ya’. Even though the timing was laced up rather tight with 5 weeks from the request.

Artful staging, sophisticated materials, tantalising shapes and tight timings are precisely the temptations we just can’t say no to. We were not allowed to use black satin sheets, but the metallic materials and lacquers we used were just as noble and shimmered seductively at the onlookers.

We gladly accepted the challenge of staging four rather small products on a stage of about 6 × 10 m and presented the ingenious sunglasses in an attention-grabbing special construction that attracted attention with silky shiny material, cleverly placed details and light accents.

The LED wall, almost adorable at just under 3.5 × 8 m, was partially covered with a custom-made piece in accordance with the design specifications of the campaign. Set in scene by a luminous contour, the cut-out nevertheless allowed intimate insights into the campaign motifs and videos, which were specially cut to fit this area. In order to cope with the inevitable rising heat and to prevent embarrassing deformations (for us), we relied on aluminium for the construction of the back wall, which, thanks to a special high-gloss coating, achieved the acrylic glass look originally desired.

In the end we can say: customer, client and also we are still completely fascinated by the visit to Berlin’s most renowned department store. Thank you KaDeWe, we will gladly come again!

We are already looking forward to the next time when we are allowed to raise the curtain again for Gucci, Chloé, Balenciaga, Cartier, Saint Laurent, Montblanc or other top brands from Kering Eyewear.