The future in shop windows: transparent LED film with a view
Become a customer magnet with digital content.
Shop windows reimagined: with our self-adhesive LED display films for digital 3D magic.
Imagine your latest products, offers and advertising messages dancing weightlessly before the eyes of your potential customers and becoming a real eye-catcher thanks to impressive 3D effects. We transform your conventional glass panes into impressive video walls – with the latest generation of transparent LED display films.
Gone are the days when clunky monitors or projection screens blocked the view inside your shop. Our self-adhesive LED films enable a revolutionary form of shop window communication: three-dimensionality with moving images in the shop window creates a sense of depth even when space is limited. Thanks to the high transparency of the video film, views into the shop are retained while your digital content appears to float in space. Our video film impresses with brilliant colours and a brightness of up to 4000 nits, which means that content remains perfectly visible even in direct sunlight.
Use your shop window as a digital shop window and turn it into a visual magnet that generates significantly more attention than conventional advertising. Once installed, it is conveniently controlled via a central CMS – fully remote controllable, flexible, efficient and therefore ideal for your digital brand presentation.
Whether retail, car dealership or property agency: With this innovative technology, you can present your products in a modern, creative and space-saving way – and set yourself apart from the competition in the long term.
Want more? Get in touch with us without obligation.
Pop-ups and windows for Moët & Chandon x Pharrell Williams
When LVMH calls, we put our heart and soul into it.
This time it was about something very special: the Moët & Chandon x Pharrell Williams Limited Edition. A champagne collection that rethinks the birthday ritual. Not just to celebrate yourself, but as a joint party with the people you love and cherish. Personal, emotional, full of joy.
For Moët & Chandon, we were able to realise the exclusive retail and trade experience at the POS (off-trade) and present it live to an astonished audience from 3 March. Once again, it was a collaboration that we greatly appreciate. Friendly, demanding, focussed and always with the aim of delivering excellent results. Because: ‘Retail is Detail’!
Customised and iconic pop-ups were created at five selected locations in Zurich, Geneva, Stuttgart, Munich and Berlin. High-quality manufacturing, colour-coordinated with the edition in midnight blue, deep red and gold; precisely executed down to the last detail.
At some locations, the pop-up also served as a gift station. Customers can put together a gift for their loved ones or for themselves on site, wrap it and add a personal touch. Supported by trained staff, an experience was created that made the world of Moët & Chandon and Pharrell Williams tangible and combined individualisation with emotionality.
The bow is the central design element. It originates from the ‘Moët & Chandon’ history and has been reinterpreted in the special edition by Pharrell. We have continued it spatially, handcrafted it, varnished it several times and finished it with applied half pearls, handmade in a complex process. The designs were visually connected, technically secured and precisely coordinated in detail.
We also designed the shop windows in the top locations. Depending on the location, two variants were used: either full-coverage key visuals of the campaign or large-format, colourful bows, staged in an eye-catching way with a Magnum bottle in the centre. The PW monogram on the bows and the characteristic dot graphic were staged as sophisticated details and characterise the look of the campaign..
By the way: sustainability plays a central role in everything we do. All components have been designed in such a way that they can be returned to the cycle after use. They can be dismantled, separated and recycled. Wood, steel and aluminium are returned for further processing. Fabrics and foils are made from recycled material, some of which contains marine plastic. Anything that cannot be reused is disposed of separately and professionally.
Thanks to the LVMH team for their trust and appreciative cooperation. And a big thank you to the employees of Globus Zurich, Globus Geneva, Feinkost Böhm Stuttgart, Feinkost Käfer Munich and KaDeWe Berlin for their support in creating these masterpieces!
Malteser Germany opens its first service point worldwide in Wiesbaden
We score points with full service from the selection of a well suited location to a targeted DCLP campaign for the opening.
When we all work together to create something new and exciting, it often makes the world a better place. In our case, a place that gives people more freedom and self-determination in their later years. Special thanks to the people in charge at Malteser Hilfsdienst e. V. for their trust and the great and cooperative collaboration.
Malteser … because being close matters.
Malteser Hilfsdienst e. V. offers a wide range of assistance, whether in acute emergencies or in everyday situations. With the first Malteser Service Point in the centre of Wiesbaden, we have now been able to help the association move even a little closer to the community. The focus is back on personal interaction and assistance, beyond the Internet and telephone services.
From finding the right location, commissioning and supervising the renovation work, furnishing and equipping the service point, selecting and training the staff to the successful opening celebrations – we accompanied and designed every phase of this exciting pilot project.
And while we’re on the subject of designing. Of course, a suitable advertising campaign was a must. It had to be dynamic, fresh and bold and put the topic of the home emergency call service centre stage, without any negative connotations. After all, who likes to admit that its necessity goes hand in hand with increasing health risks? We wanted and were allowed to break new ground with our concept and show what it’s really all about: Freedom! Security! Independence! And about the feeling that ageing is not an obstacle, but can be a time full of new opportunities and adventures!
Our key visuals sparkle with joy and energy and show individualists who continue to live their lives with self-determination, unrestricted and happy – thanks to the service offered by Malteser Hilfsdienst. Just in time for the opening, they shone from digital city light posters and attracted curious onlookers throughout the city centre. Whether this was the reason why the opening celebration was so well frequented, the press release published in advance, the small but excellent event set-up or our promoters who, armed with roses and scratch cards, attracted curious people to the new service point in the immediate vicinity? Who knows? In any case, the interior, designed with great attention to detail, from the furniture to the piped graphics, light boxes and in-store TV with video animations created by us, made for a pleasant atmosphere in which all participants and visitors felt very welcome.
We are proud to be part of this project and look forward to continuing to make the Malteser Service Point in Wiesbaden an important point of contact for people of all ages. You are welcome to drop by and see the quality and dedication of Malteser for yourself.
Gucci, Gucci, KaDeWe, yeah!
An alluring back(drop) for Gucci.
And once again it’s ‘Curtain up for #GucciEyewear’. This time, however, our client did not take us to the Moulin Rouge, but to the equally prestigious KaDeWe (transl. Department Store of the West) in Berlin.
When we received the request from Kering Eyewear in Milan to take over production and installation of the Gucci Hollywood Forever campaign for one of Berlin’s most coveted advertising spaces, we were, as so often, right there with a ‘ya-ya’. Even though the timing was laced up rather tight with 5 weeks from the request.
Artful staging, sophisticated materials, tantalising shapes and tight timings are precisely the temptations we just can’t say no to. We were not allowed to use black satin sheets, but the metallic materials and lacquers we used were just as noble and shimmered seductively at the onlookers.
We gladly accepted the challenge of staging four rather small products on a stage of about 6 × 10 m and presented the ingenious sunglasses in an attention-grabbing special construction that attracted attention with silky shiny material, cleverly placed details and light accents.
The LED wall, almost adorable at just under 3.5 × 8 m, was partially covered with a custom-made piece in accordance with the design specifications of the campaign. Set in scene by a luminous contour, the cut-out nevertheless allowed intimate insights into the campaign motifs and videos, which were specially cut to fit this area. In order to cope with the inevitable rising heat and to prevent embarrassing deformations (for us), we relied on aluminium for the construction of the back wall, which, thanks to a special high-gloss coating, achieved the acrylic glass look originally desired.
In the end we can say: customer, client and also we are still completely fascinated by the visit to Berlin’s most renowned department store. Thank you KaDeWe, we will gladly come again!
We are already looking forward to the next time when we are allowed to raise the curtain again for Gucci, Chloé, Balenciaga, Cartier, Saint Laurent, Montblanc or other top brands from Kering Eyewear.
Vegan food at the Foodfactory Berlin. Thank you, Every.!
Every. has a pop-up store for two months in the Foodfactory in Berlin. They need an elegant solution for this, but one that is easy to remove or reuse.
We should pick out ideas on how to design the menu board on the wall and the three panels on the counter front. The menus on the board should be interchangeable. Timing of the concept including production and delivery was only two weeks. After several proposals, we decided on a printed Aludibond panel measuring 300 × 120 cm for the menu board. Each menu was printed on white Easy Dot foil, which is easy to apply and remove. Since the menu board could not be screwed to the wall, we had to find a solution for fastening it with hooks to the black metal bar.
The three motifs in front of the counter are also printed on Easy Dot foil and were stuck directly onto the black boards.
In addition to this work, a board for the opening ceremony and stickers also came from us; however, we did not take care of the roll-up to the left of the counter and the poster on the wall.
The client was satisfied: ‘Everything arrived perfectly, we set the menu board correctly and this is the amazing result!!’
The art of POS design.
BRAINARTIST, Berlin and the Galeries Lafayette.
Looking at the shop windows of the Berlin branch of the most famous French high-end shopping temple has always been a bit like a … ‘gallery visit’. But we didn’t come to look but to beautify. After all, we owed it to our client Chloé to stage the spring/summer 2021 eyewear collection on the surface and on the façade.
Real Chloé girls fall for the AIDA principle — Attention, Interest, Desire and Action — a little faster and can — in real life — finally enjoy what we have all missed for so long: the art of shopping
Sustainability never goes out of style.
The countless trends that come and go are what make life interesting. It wasn’t so long ago that it was considered chic to smoke in restaurants, wear fur coats, buy disposable bottles, or use plastic bags instead of cotton bags. In retail marketing and PoS design, it was no different for a long time: trendy displays made of plastics that could not be recycled, snazzy decorative elements made of problematically produced composite materials or shiny promotional racks made of Plexiglas that didn’t shine much when it came to environmentally friendly disposal.
We at BRAINARTIST are proud to simply ignore some trends and rely on proven classics such as wood, glass, metal, water-based paints or on basic materials with a high recycled content for shopfitting, PoS design and display design. In the same way, we pay attention to logistics partners for our campaign rollouts who are ‘on the road’ (pun intended) in a climate-neutral way during assembly and transport. And if at some point everyone thinks ahead a bit, we’ll eventually no longer have to think about our one and only environment. Chic, isn’t it?
New: billboard campaign with front door delivery.
‘Top of the week’ at the trade press — our campaign for STEITZ SECURA
How do you actually manage to attract the attention of very, very busy people? The easiest way would be to camp in front of their workplaces, hold up self-painted signs saying ‘I want to be a customer of yours.’ or follow them stubbornly wherever they go — after all, with Uschi Obermaier and Mick Jagger this was successful.
However, since we didn’t want to stalk rock stars for our customer STEITZ SECURA, but to sell the best safety shoes available to safety engineers, company doctors and purchasing managers, we had to proceed a little more professionally — because this target group IS as hard to reach as rock stars.
Stage 1: we put up posters for our — self-painted — campaign (and didn’t camp) directly in front of the headquarters of potential new customers. The individual 18/1 format address was followed by a half shoe box via courier service, which asked to match ‘the perfect pair’ — with the missing shoe and an appointment to get to know STEITZ SECURA and the — hopefully — new customer.
Somehow we were not really surprised by the great response and the business appointments made afterwards — some of which seemed impossible — … a little Uschi Obermaier just helps with real rock stars from industry and trade.
On the PoS road again.
Omni visionary with BRAINARTIST on the way …
On days like these, where shop managers are desperately looking for customers, we planned to finally tell something that was probably unknown to many retailers: namely how much potential lies in the mysterious term ‘omnichannel marketing’! But we understood — such scientific sounding words as ‘NFC’, ‘augmented reality’, ‘digital signage’ and ‘mobile payment’ are hard to understand when used to describe ‘chop-chop — paid’, ‘greatest product show on earth’, ‘total overview’, or ‘bye-bye, cash’.
In order to make these very simple contents tangible — so that nobody else but we had to ‘think ahead’ — we drove across Germany with our 10-ton mobile demo shop to tell big brand manufacturers and shop operators about it live. So it wasn’t the mountain that came to the prophet, but BRAINARTIST to the PoS.
And because we are convinced that buying in retail can be as much fun as watching a movie in the cinema and that real shop windows can be more exciting than virtual e-shops, we will continue to set out again and again in the future — to keep retail, for which BRAINARTIST always does everything for love, on the move.
