Category: Digital & Cross-Media

‘SCHÖN HIER’ festival 2022 in Eltville, Germany

In 2022, after a 2-year break from Corona, we finally contributed again to making the Rheingau region a nicer, in German ‘schöner’, place to be and linger.

The ‘SCHÖN HIER’ festival is a two-day cultural event at which over 200 artists from the genres of music as well as performing and visual arts of the Rheingau’s cultural network present their passion in diverse locations. According to the motto ‘It’s served … a bit of everything, please!’, festival guests can explore the cultural diversity of the region and, along the way, feast at numerous stalls and taste Rheingau wines. A real treat for young and old.

This year, the logo, key visual and design of the communication media for the ‘SCHÖN HIER’ festival were once again created by us. Each year, the key visual is tailored to the host location and contains some of its characteristics that want to be discovered. In addition to the well-known Electoral Castle, St. Peter and Paul, Johannes Gutenberg, the Biedermeier Association, the Witches of Erbach (a popular carnival club) and even the ‘Martinsthaler Wildsau’ (the ‘Martinsthal Boar’, originally the name of a vineyard site in the suburb of Martinsthal) are among the characters for #Eltville. As Eltville ist awarded an official #Rosenstadt (city of roses), roses adorn the collage, which is arranged like a bound bouquet of flowers as a tribute.

In addition to classic flyers and programme folders, we also took on the production of banners, backdrop / press walls, posters, beach flags and signs to identify the individual venues from afar. Later, deep into the planning, we were also able to support the organisers below-the-line with countless pictures of the musicians, artists and locations, in-house produced videos, graphics and collages, and with the support of the social media channels and website.

Again, we think it was really ‘schön’ and are already looking forward to next year’s #schönhierfestival.

Ditching food is so 90s. Recently we read an article in a printed newspaper that said, ‘Some social media articles are no smarter than yogurt!’ We thought so too …

BRAINARTIST: Der Engelshof in Hetzerath benutzt bereits das U4FOOD-Etikett

But at least as far as yogurt is concerned, that’s now a thing of the past. Since one of our environmentally concerned customers developed a revolutionary label with a ‘food-saving display’ using a patented technology. So that still edible and chilled food does not pass away and be forgotten in the fridge — unnoticed.

BRAINARTIST has developed the lovely brand U4FOOD to remember for this purpose, so that a good idea becomes an enthusiastic movement. Just click here. The first partner who has already joined our food-saving initiative is the extremely sustainable in the beautiful Eifel region. Well, somebody has to start saving the world.