Malteser Germany opens its first service point worldwide in Wiesbaden
We score points with full service from the selection of a well suited location to a targeted DCLP campaign for the opening.
When we all work together to create something new and exciting, it often makes the world a better place. In our case, a place that gives people more freedom and self-determination in their later years. Special thanks to the people in charge at Malteser Hilfsdienst e. V. for their trust and the great and cooperative collaboration.
Malteser … because being close matters.
Malteser Hilfsdienst e. V. offers a wide range of assistance, whether in acute emergencies or in everyday situations. With the first Malteser Service Point in the centre of Wiesbaden, we have now been able to help the association move even a little closer to the community. The focus is back on personal interaction and assistance, beyond the Internet and telephone services.
From finding the right location, commissioning and supervising the renovation work, furnishing and equipping the service point, selecting and training the staff to the successful opening celebrations – we accompanied and designed every phase of this exciting pilot project.
And while we’re on the subject of designing. Of course, a suitable advertising campaign was a must. It had to be dynamic, fresh and bold and put the topic of the home emergency call service centre stage, without any negative connotations. After all, who likes to admit that its necessity goes hand in hand with increasing health risks? We wanted and were allowed to break new ground with our concept and show what it’s really all about: Freedom! Security! Independence! And about the feeling that ageing is not an obstacle, but can be a time full of new opportunities and adventures!
Our key visuals sparkle with joy and energy and show individualists who continue to live their lives with self-determination, unrestricted and happy – thanks to the service offered by Malteser Hilfsdienst. Just in time for the opening, they shone from digital city light posters and attracted curious onlookers throughout the city centre. Whether this was the reason why the opening celebration was so well frequented, the press release published in advance, the small but excellent event set-up or our promoters who, armed with roses and scratch cards, attracted curious people to the new service point in the immediate vicinity? Who knows? In any case, the interior, designed with great attention to detail, from the furniture to the piped graphics, light boxes and in-store TV with video animations created by us, made for a pleasant atmosphere in which all participants and visitors felt very welcome.
We are proud to be part of this project and look forward to continuing to make the Malteser Service Point in Wiesbaden an important point of contact for people of all ages. You are welcome to drop by and see the quality and dedication of Malteser for yourself.
Hessian, authentic, exquisite!
The competition for the best village inns in Hesse.
We are proud to count the DEHOGA Hessen among our clients for several years now. This year, however, they had prepared a very special ‘Guudsje’ (Hess.: goodie) for us with the election of the ‘best village inns in Hesse’. The implementation from conception to design to realization was a real delicacy for us.
The competition, in which guesthouses, country inns and inns in rural areas of Hesse are allowed to participate, honours enterprises that, in addition to all the unique qualities that make up good gastronomy, also take on an important social function in their environment. They symbolise social togetherness, conviviality, club life and the liveliness of the local community and are regarded as places that hold villages, small towns and communities together and make them a piece of home worth living in for everyone.
In order to tame and structure the incoming flood of applications, which had been estimated by the past competition, the #dehogahessen turned to us with confidence. Starting with only a questionnaire in Word format and the brochure of the last competition as a design template, we set to work and developed an application platform that offered participants the opportunity to submit their application including photos, videos, proofs and certificates in all file formats online—instead of by postal mail. Structuring the application catalogue with the help of filter questions made it easier for the participants to fill in the various questions about their company, missing information and documents were immediately visible and did not have to be requested and sent again. The integrated evaluation system saved our client hours of tedious manual evaluation and stacks of folders and immediately sorted out insufficient and incomplete submissions. In further steps, it enabled each member of the jury to evaluate only the most promising submissions directly in the system, independent of location and time, and to award the winners.
Of course, we also put the winners in the spotlight. In a ‘typisch hessisch’ style (transl.: ‘typical Hessian’—Hesse brand family guidelines for the tourism industry), we conceived and designed a digital guide (https://dgh-hessen.de) in which the winners are presented and, thanks to an interactive map including a route planner, are much easier for interested guests to find than in the printed brochure.
We would also like to congratulate all the winners of the competition at this point. Continue to be the place for history and stories, for people and personalities, for innovation and tradition, new and old and continue to inspire with your unique concepts.
New — Fulfillment for Nike. Powered by …
… BRAINARTIST. From now on we offer complete fulfillment via the Nike trade partner portal.
From order acceptance to shipping, we make it even easier for Nike trade partners to bring campaigns to life at the PoS. Because PoS marketing should only be unexciting in one area: processing. We are proud to be able to look after a further area that brings our customer’s performance onto the street faster.
