Category: Digital & Media

The competition for the best village inns in Hesse.

We are proud to count the DEHOGA Hessen among our clients for several years now. This year, however, they had prepared a very special ‘Guudsje’ (Hess.: goodie) for us with the election of the ‘best village inns in Hesse’. The implementation from conception to design to realization was a real delicacy for us.

The competition, in which guesthouses, country inns and inns in rural areas of Hesse are allowed to participate, honours enterprises that, in addition to all the unique qualities that make up good gastronomy, also take on an important social function in their environment. They symbolise social togetherness, conviviality, club life and the liveliness of the local community and are regarded as places that hold villages, small towns and communities together and make them a piece of home worth living in for everyone.

In order to tame and structure the incoming flood of applications, which had been estimated by the past competition, the #dehogahessen turned to us with confidence. Starting with only a questionnaire in Word format and the brochure of the last competition as a design template, we set to work and developed an application platform that offered participants the opportunity to submit their application including photos, videos, proofs and certificates in all file formats online—instead of by postal mail. Structuring the application catalogue with the help of filter questions made it easier for the participants to fill in the various questions about their company, missing information and documents were immediately visible and did not have to be requested and sent again. The integrated evaluation system saved our client hours of tedious manual evaluation and stacks of folders and immediately sorted out insufficient and incomplete submissions. In further steps, it enabled each member of the jury to evaluate only the most promising submissions directly in the system, independent of location and time, and to award the winners.

Of course, we also put the winners in the spotlight. In a ‘typisch hessisch’ style (transl.: ‘typical Hessian’—Hesse brand family guidelines for the tourism industry), we conceived and designed a digital guide ( in which the winners are presented and, thanks to an interactive map including a route planner, are much easier for interested guests to find than in the printed brochure.

We would also like to congratulate all the winners of the competition at this point. Continue to be the place for history and stories, for people and personalities, for innovation and tradition, new and old and continue to inspire with your unique concepts.

… BRAINARTIST. From now on we offer complete fulfillment via the Nike trade partner portal.

From order acceptance to shipping, we make it even easier for Nike trade partners to bring campaigns to life at the PoS. Because PoS marketing should only be unexciting in one area: processing. We are proud to be able to look after a further area that brings our customer’s performance onto the street faster.