A bit of everything, please! For cultural explorers
‘SCHÖN HIER’ festival 2022 in Eltville, Germany
In 2022, after a 2-year break from Corona, we finally contributed again to making the Rheingau region a nicer, in German ‘schöner’, place to be and linger.
The ‘SCHÖN HIER’ festival is a two-day cultural event at which over 200 artists from the genres of music as well as performing and visual arts of the Rheingau’s cultural network present their passion in diverse locations. According to the motto ‘It’s served … a bit of everything, please!’, festival guests can explore the cultural diversity of the region and, along the way, feast at numerous stalls and taste Rheingau wines. A real treat for young and old.
This year, the logo, key visual and design of the communication media for the ‘SCHÖN HIER’ festival were once again created by us. Each year, the key visual is tailored to the host location and contains some of its characteristics that want to be discovered. In addition to the well-known Electoral Castle, St. Peter and Paul, Johannes Gutenberg, the Biedermeier Association, the Witches of Erbach (a popular carnival club) and even the ‘Martinsthaler Wildsau’ (the ‘Martinsthal Boar’, originally the name of a vineyard site in the suburb of Martinsthal) are among the characters for #Eltville. As Eltville ist awarded an official #Rosenstadt (city of roses), roses adorn the collage, which is arranged like a bound bouquet of flowers as a tribute.
In addition to classic flyers and programme folders, we also took on the production of banners, backdrop / press walls, posters, beach flags and signs to identify the individual venues from afar. Later, deep into the planning, we were also able to support the organisers below-the-line with countless pictures of the musicians, artists and locations, in-house produced videos, graphics and collages, and with the support of the social media channels and website.
Again, we think it was really ‘schön’ and are already looking forward to next year’s #schönhierfestival.
‘Architecture & Design Award’ for our ShoeBox.
POS interior without ShoeBox? Almost unthinkable!
The ‘Architecture & Design Community’ was founded in 2019; the birth year of our ShoeBox. Year after year, it ensures that architects, designers and engineers from all over the world, among others, get attention with their projects in numerous architecture, interior design and landscape categories.
After our modular POS system won an ICONIC AWARD 2021 for ‘Innovative Interior’, this year it received the International Architecture & Design Award 2022 for ‘Retail Interior’!
Two interior awards? That’s right. Our ShoeBox is a true POS interior genius when it comes to having a system for sales floors that puts merchandise on the area, looks trendy, can be remodeled at any time without fitters and allows for promotional areas and seating.
Our new passion for collecting.
The fourth German Brand Award in a row for BRAINARTIST.
We have it! Nominated in October ’21, awarded on 9 June and just arrived: the German Brand Award 2022 for ‘Excellence Brand Strategy and Creative Brand Strategy’ in the B2C sector for our client sportgreen. Now we are green with pride; after all, this is our fourth German Brand Award in a row. But we can’t just bask in the glow of success and sit back and relax. We’d better keep up the good work. We promise!
These boots are made for working.
That’s typical: our business campaign.
A wise man once said, ‘Art is beautiful, but it makes a lot of work.’ business-typical communication for safety shoes is real (and beautiful) work. But doing this job with the usual (suspect) 1/1 print ads in the usual (suspect) magazines was not an option for us. The right wording, spot-on PR and a high-circulation insert concept with eye-catching motifs create the awareness level in the competition that gets the message exactly where it needs to go.
Smart budget planning, the right media mix and a follow-up campaign for sales made the job complete. That's probably the art of it: thinking ahead for the customers; because whoever equips hard-working employees from the areas of rail & track, food & beverage and logistics with the best professional shoes has honestly earned this. Job: done.
New: Recycling rocks!
Why we sometimes have to start from scratch.
Some agencies are said to engage in so-called ‘idea recycling’ for ‘economic’ reasons—such practices are far from our minds! Instead, we designed something completely new (among other reasons because it didn’t exist yet, anywhere)—and that for noble, ecological (and not economic) motives: namely the brand ‘sportgreen’.
The first store with purely sustainably produced sportswear commissioned us with the overall concept: from the naming, the wording, the CI and CD development, the shooting, the retailer concept, the trade marketing, the PoS design, to the online presence, we were allowed to do everything for this wonderful customer. The fact that we kept sustainability high during the production of all print media had to do with … ‘recycling’, but that’s nothing new, at least for us.
The art of POS design.
BRAINARTIST, Berlin and the Galeries Lafayette.
Looking at the shop windows of the Berlin branch of the most famous French high-end shopping temple has always been a bit like a … ‘gallery visit’. But we didn’t come to look but to beautify. After all, we owed it to our client Chloé to stage the spring/summer 2021 eyewear collection on the surface and on the façade.
Real Chloé girls fall for the AIDA principle — Attention, Interest, Desire and Action — a little faster and can — in real life — finally enjoy what we have all missed for so long: the art of shopping
Thinking ahead: double awarded.
BRAINARTIST wins two German Brand Awards.
When the manufacturer of the best safety shoes wants to reposition its brand in the industry, it should ‘play it safe’ — and turn to us. That’s exactly what STEITZ SECURA did and commissioned BRAINARTIST to develop a new appearance. With new wording, an attention-grabbing B2B campaign, a very successful multi-stage target mailing and a new claim, we made it unmistakably clear that we wanted nothing less than ‘the best’.
The revision of communication in all areas — from online, social media, B2B and trade fair to PoS — defines STEITZְ’s new attitude, which we naturally (and very securely) stand behind. To see our work honoured by the German Design Council with the awards ‘Brand Design/Corporate Brand’ and ‘Brand Revival of the Year’, both in the category ‘Excellence in Brand Strategy & Creation’, makes us very proud once again. Certainly.
Sustainability never goes out of style.
The countless trends that come and go are what make life interesting. It wasn’t so long ago that it was considered chic to smoke in restaurants, wear fur coats, buy disposable bottles, or use plastic bags instead of cotton bags. In retail marketing and PoS design, it was no different for a long time: trendy displays made of plastics that could not be recycled, snazzy decorative elements made of problematically produced composite materials or shiny promotional racks made of Plexiglas that didn’t shine much when it came to environmentally friendly disposal.
We at BRAINARTIST are proud to simply ignore some trends and rely on proven classics such as wood, glass, metal, water-based paints or on basic materials with a high recycled content for shopfitting, PoS design and display design. In the same way, we pay attention to logistics partners for our campaign rollouts who are ‘on the road’ (pun intended) in a climate-neutral way during assembly and transport. And if at some point everyone thinks ahead a bit, we’ll eventually no longer have to think about our one and only environment. Chic, isn’t it?
Packaging for winners.
Well done: Our customer HAILO has been honoured for the second time by the German do-it-yourself magazine selbst ist der Mann; this time with the Leseraward 2020 (Reader’s Choice Award) for the exceptionally versatile and best-selling TP1 stairs platform. Not only do we congratulate without envy, but we also remember with a dreamy smile that we received the German Brand Award in 2020 for the new packaging of all products (and the entire new HAILO brand identity).
For our talented design know-it-alls from our agency’s second floor, this is — once again — a reason to be right: Because the more our colleagues quote the even more famous Raymond Loewy, the truer his statement seems to be for the success of a beautifully packaged and very practical product: ‘Ugliness doesn’t sell’. Congratulations, HAILO!