Our POS month in the number 4133
How much ‘wow’ can fit into a few square metres? Or how many POS activations can be built in four weeks? 🧐
When Cartier becomes visible at KaDeWe, it’s not about space, but about impact. The request came on a Friday directly from Italy – with little lead time, but a clear goal: a POS presentation area that is staged in line with the brand, showcases materials of the highest quality and conveys the brand’s standards in every nuance. The setup was complete on Sunday evening, and sales started on Monday morning. No lengthy coordination, no safety net, just concentrated implementation in the shortest possible time.
Gold leaf, a three-dimensionally printed inlay with a pyramid structure, anodised metal, semi-circular Plexiglas with a special coating and a film technology that combines technical precision with visual clarity were used. The focus of the presentation is on Cartier’s eyewear collection; perfectly lit, with maximum detail and a presentation that does justice to the product quality. The space was complemented by a trained sales team that not only provided information but also brought the brand experience to life.
A two-week deployment was planned. However, the response was so convincing that the period was extended until the beginning of August. The presentation brings frequency, visibility and relevance to the space and shows what is possible when brand, space and implementation come together.
At the same time, we implemented ten further POS activations for a leading global tech company at Telekom. Although the projects are subject to confidentiality, the design and technical complexity speak for themselves.
But that’s not all: two further brand spaces for rocket.beauty with BORNTOSTANDOUT (BTSO) and Fugazzi have also been successfully completed. These projects showcase a unique aesthetic language. More on this in a separate article!
In total, within four weeks we realised thirteen temporary brand spaces for three clients. Different industries, different strategies, one common goal: maximum brand impact at the point of sale under high operational complexity. We can be proud of ourselves!
#popups #pos #retail #customerlove #weloveit #brainartist
Teufel meets BRAINARTIST: Right in the middle of the sound, instead of just being there! 🎶❤️
All hell has broken loose here – at the point of sale, that is.
Since summer 2024, we at BRAINARTIST have been shaking up the world of stores together with Teufel. Teufel is Europe’s largest direct mail order company for audio products and has been a fixture in Berlin since 1979. Anyone who has ever set foot in a Teufel store knows that it’s not just technology on display here, but also a real treat for the ears.
And now even more to feast your eyes on!
From the moment we first met Teufel, we knew it was a perfect match. 👌
Both sides are keen on new ideas, enjoy a good atmosphere and are ambitious to not just show customers products, but to bring them closer to the world of Teufel. Together, we have set ourselves the goal of making the stores even more visible, louder and more colourful, so that all the senses are truly addressed. 💥
Our first joint project is called ‘MYND’. There are no half measures here: modular elements, bold colours and a presentation that arouses curiosity. The grand launch took place in May 2025 in all Teufel stores, which were transformed into stages where Teufel products such as headphones, speakers and soundbars were not only displayed but could also be experienced first-hand.
In addition, we have selected four MediaMarkt locations as test stages for the ‘Sound Spaces’: Bonn, Nuremberg, Paderborn and Wuppertal. There, we are testing how advice, self-service and surprising store statements are received by customers. The design, development and implementation are all done by us, and we also take care of the setup with our own teams, because we prefer to get stuck in ourselves rather than watch others do the work.
Our favourite challenges at the POS:
- Cables that disappear as if by magic.
- Presentations that put speakers, headphones and soundbars in the spotlight.
- Security tags that don’t disrupt anyone’s flow.
- Digital price tags that lead directly to the next track.
This creates areas that are clearly structured, stylish and always ready on time.
For us, these test markets are not a flash in the pan, but the start of a long-term collaboration. We collect honest feedback so that everything runs smoothly during the big roll-out. The markets provide us with the best insights and show us what really appeals to visitors.
These stores are meeting places for music fans, technology enthusiasts and anyone who wants more than just off-the-shelf products. BRAINARTIST transforms these markets into places of experience where the Teufel brand comes to life – with promotions, events and creative POS campaigns that stick in the mind. This is what the future sounds like at the POS: fun, team spirit and the satisfied Teufel on your shoulder. 😈☺
Watch the Teufel video from the Sound Space in Bonn:
https://www.tiktok.com/@teufelaudio/video/7503187421887024417
teufel #soundspace #mediamarkt #pos #weloveit #brainartist
🇫🇷 Bähm! There it is, summer!
Uh, Böhm of course, not Bähm! Feinkost Böhm in Stuttgart, Germany. There we were able to ring in the summer for Moët & Chandon – with a champaign that celebrates the French attitude to life, elegance and enjoyment. With the right setting, of course: a classy shop window and the design of one of the best-selling special areas in the middle of Stuttgart.
☀️ The shop window?
Brilliant white despite a matt finish, with integrated lighting and a highlight in the centre: 28 snow-white bottles of ICE IMPÉRIAL in a deep red frame, gold-plated mouldings, clear edges, luxurious details and rounded off with a fabric awning with an embroidered Moët & Chandon logo. Simple. Noble. Unmissable. The open window was once again completely remodelled and closed by us.
🍾 The indoor promotional area?
Matt red tones, a specially designed woven wood graphic and white frames, which perfectly bring the campaign guidelines for sales displays to the available space and invite people to take them home. Above this is a 2×2 metre ceiling graphic that draws the eye from all sides. Everything is visually finely coordinated – with a clear objective: maximum visibility, minimum distraction. Light. Luxurious. Stylish.
💬 And the feedback?
‘We are absolutely delighted with the Moët Ice shop window – beautiful!’ – Feinkost Böhm.
The promotion period was therefore promptly extended by 8 weeks and now ensures that summer in Stuttgart will definitely last until mid-September. That pleases Stuttgart, us and especially our customers.
#brainartist #weloveit #poweredbybrainartist #MoetChandon #moetimperialice #feinkostböhm #RetailDesign #Retailisdetail #RetailSuccess #WindowDesign
Oops!… We Did It Again¹: Employers of the Future – Part 4!
Highlight me, baby, one more time².
Oh, baby, baby³ – there it is: our fourth AgdZ award in a row. This means we are officially ‘Back to the Future’ once again as Marty McFly⁴.
We are grateful and delighted to have received this award once again, which recognises our efforts to increase digitalisation and sustainability in our company.
What follows? We will first celebrate the award with a big bang at the AI festival of the same name in Berlin and continue to step on the gas – in the best organic quality, of course – in order to continuously develop our company and, of course, to be among the award winners next year as well.
¹ Modified song title from ‘Oops!…I Did It Again’ by Britney Spears
² Modified lyrics from ‘Oops!…I Did It Again’ by Britney Spears
³ Modified lyrics from ‘…Baby One More Time’ by Britney Spears
⁴ Fictional character and protagonist of the Back to the Future feature film trilogy
The future in shop windows: transparent LED film with a view
Become a customer magnet with digital content.
Shop windows reimagined: with our self-adhesive LED display films for digital 3D magic.
Imagine your latest products, offers and advertising messages dancing weightlessly before the eyes of your potential customers and becoming a real eye-catcher thanks to impressive 3D effects. We transform your conventional glass panes into impressive video walls – with the latest generation of transparent LED display films.
Gone are the days when clunky monitors or projection screens blocked the view inside your shop. Our self-adhesive LED films enable a revolutionary form of shop window communication: three-dimensionality with moving images in the shop window creates a sense of depth even when space is limited. Thanks to the high transparency of the video film, views into the shop are retained while your digital content appears to float in space. Our video film impresses with brilliant colours and a brightness of up to 4000 nits, which means that content remains perfectly visible even in direct sunlight.
Use your shop window as a digital shop window and turn it into a visual magnet that generates significantly more attention than conventional advertising. Once installed, it is conveniently controlled via a central CMS – fully remote controllable, flexible, efficient and therefore ideal for your digital brand presentation.
Whether retail, car dealership or property agency: With this innovative technology, you can present your products in a modern, creative and space-saving way – and set yourself apart from the competition in the long term.
Want more? Get in touch with us without obligation.
HAILO Digital Hub’s sustainable exhibition stand
With BRAINARTIST, exhibition stand construction is sustainable!
For our client ‘HAILO Digital Hub’, we developed an exhibition stand that shows how modern design, functionality and the responsible use of resources can be combined in a meaningful way. It was about more than just a convincing brand presence. The key question was how we can build today without burdening tomorrow.
More and more companies are scrutinising how exhibition stands are produced and what ecological footprint they leave behind. Circular thinking, CO₂ reduction and resource-saving materials are now part of sustainable exhibition planning. HAILO, as a provider of sustainable ‘Smart Waste Management’ solutions, consistently lives this attitude. And this is exactly what should be reflected in the entire presentation – visible, credible and well thought-out.
The result was an exhibition stand that is almost completely recyclable and was realised with a deliberately reduced carbon footprint. The entire panelling and furniture were made from Re-Board, a stable, extremely lightweight material made from recycled paper fibres. One hundred per cent of it can be disposed of as waste paper. The decision to dispense with plastic edge profiles was a conscious design decision. The visible edges symbolised an honest approach to material and form. They showed attitude instead of panelling.
The substructure was also designed with sustainability in mind. Certified wood was used, which could be completely reused after the exhibition. The flooring was made from recycled PVC and, just like the other components, was designed to minimise the use of resources during transport and storage.
We opted for LED technology with high energy efficiency for the lighting. The screens used also met current environmental and efficiency standards. All prints were produced in a climate-neutral way – a point that is often underestimated in temporary brand worlds, but which has a huge impact.
Of course, there are always components that cannot be fully recycled or reused. These were also taken into account. Materials that could not be returned to the cycle were professionally separated and disposed of by our stand construction partners.
The path to a consistently sustainable exhibition stand is never completely finished. That is why we are constantly developing our concepts at BRAINARTIST. One example of this is our textile banners made from one hundred percent recycled polyester, over sixty percent of which is obtained from ocean plastic. The use of aluminum is also being replaced by alternative materials wherever possible. New materials such as bamboo, grass fibers or even furniture made from paper yarn show how much design potential there is in sustainable materials – and how they can also be used to create strong images in temporary spaces.
For us, sustainability is not something that is added on at the end. It starts with the initial idea. It is part of the concept, shapes the planning and is ultimately reflected in the visible result. In the material, in the workmanship, in the communication – and in dealing with what remains.
If you would like to find out more about sustainable exhibition stand construction at BRAINARTIST or are planning a specific project, we look forward to hearing from you.
Pop-ups and windows for Moët & Chandon x Pharrell Williams
When LVMH calls, we put our heart and soul into it.
This time it was about something very special: the Moët & Chandon x Pharrell Williams Limited Edition. A champagne collection that rethinks the birthday ritual. Not just to celebrate yourself, but as a joint party with the people you love and cherish. Personal, emotional, full of joy.
For Moët & Chandon, we were able to realise the exclusive retail and trade experience at the POS (off-trade) and present it live to an astonished audience from 3 March. Once again, it was a collaboration that we greatly appreciate. Friendly, demanding, focussed and always with the aim of delivering excellent results. Because: ‘Retail is Detail’!
Customised and iconic pop-ups were created at five selected locations in Zurich, Geneva, Stuttgart, Munich and Berlin. High-quality manufacturing, colour-coordinated with the edition in midnight blue, deep red and gold; precisely executed down to the last detail.
At some locations, the pop-up also served as a gift station. Customers can put together a gift for their loved ones or for themselves on site, wrap it and add a personal touch. Supported by trained staff, an experience was created that made the world of Moët & Chandon and Pharrell Williams tangible and combined individualisation with emotionality.
The bow is the central design element. It originates from the ‘Moët & Chandon’ history and has been reinterpreted in the special edition by Pharrell. We have continued it spatially, handcrafted it, varnished it several times and finished it with applied half pearls, handmade in a complex process. The designs were visually connected, technically secured and precisely coordinated in detail.
We also designed the shop windows in the top locations. Depending on the location, two variants were used: either full-coverage key visuals of the campaign or large-format, colourful bows, staged in an eye-catching way with a Magnum bottle in the centre. The PW monogram on the bows and the characteristic dot graphic were staged as sophisticated details and characterise the look of the campaign..
By the way: sustainability plays a central role in everything we do. All components have been designed in such a way that they can be returned to the cycle after use. They can be dismantled, separated and recycled. Wood, steel and aluminium are returned for further processing. Fabrics and foils are made from recycled material, some of which contains marine plastic. Anything that cannot be reused is disposed of separately and professionally.
Thanks to the LVMH team for their trust and appreciative cooperation. And a big thank you to the employees of Globus Zurich, Globus Geneva, Feinkost Böhm Stuttgart, Feinkost Käfer Munich and KaDeWe Berlin for their support in creating these masterpieces!
Malteser Germany opens its first service point worldwide in Wiesbaden
We score points with full service from the selection of a well suited location to a targeted DCLP campaign for the opening.
When we all work together to create something new and exciting, it often makes the world a better place. In our case, a place that gives people more freedom and self-determination in their later years. Special thanks to the people in charge at Malteser Hilfsdienst e. V. for their trust and the great and cooperative collaboration.
Malteser … because being close matters.
Malteser Hilfsdienst e. V. offers a wide range of assistance, whether in acute emergencies or in everyday situations. With the first Malteser Service Point in the centre of Wiesbaden, we have now been able to help the association move even a little closer to the community. The focus is back on personal interaction and assistance, beyond the Internet and telephone services.
From finding the right location, commissioning and supervising the renovation work, furnishing and equipping the service point, selecting and training the staff to the successful opening celebrations – we accompanied and designed every phase of this exciting pilot project.
And while we’re on the subject of designing. Of course, a suitable advertising campaign was a must. It had to be dynamic, fresh and bold and put the topic of the home emergency call service centre stage, without any negative connotations. After all, who likes to admit that its necessity goes hand in hand with increasing health risks? We wanted and were allowed to break new ground with our concept and show what it’s really all about: Freedom! Security! Independence! And about the feeling that ageing is not an obstacle, but can be a time full of new opportunities and adventures!
Our key visuals sparkle with joy and energy and show individualists who continue to live their lives with self-determination, unrestricted and happy – thanks to the service offered by Malteser Hilfsdienst. Just in time for the opening, they shone from digital city light posters and attracted curious onlookers throughout the city centre. Whether this was the reason why the opening celebration was so well frequented, the press release published in advance, the small but excellent event set-up or our promoters who, armed with roses and scratch cards, attracted curious people to the new service point in the immediate vicinity? Who knows? In any case, the interior, designed with great attention to detail, from the furniture to the piped graphics, light boxes and in-store TV with video animations created by us, made for a pleasant atmosphere in which all participants and visitors felt very welcome.
We are proud to be part of this project and look forward to continuing to make the Malteser Service Point in Wiesbaden an important point of contact for people of all ages. You are welcome to drop by and see the quality and dedication of Malteser for yourself.
Hawaiian flair meets Cologne’s Flora
Aloha Maui Jim. Welcome to the BRAINARTIST ’Ohana
When everything is laid back and even the weather is playing ball, it’s sometimes time to lean back and soak up the beauty of the moment. Just like recently, when we once again had the pleasure of supporting our long-standing client Kering Eyewear at a special event.
But this time it wasn’t about the well-known (to us) brands in their portfolio such as Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga or Chloé. Instead, it was all about Maui Jim and the new ‘Ekahi’ collection. The first collection (’ekahi = one) designed and produced by Kering Eyewear. This collection was to catch the eye of retailers and sales reps in a very special way during the two-day roadshow at Flora Köln.
So, we quickly organised the pop-up stand in Italy and presented the collection in the perfect light against the breathtaking backdrop of Cologne’s Flora, making the Maui Jim sunglasses the brightest collection of the event. The blooming flowers and water features of the botanical garden added the finishing touches and put the retailers in the perfect aloha mood.
Weather shiny, products inspiring, retailers inspired, clients delighted!
We are already looking forward to the next time we will be on board and working with Maui Jim.
