Blog: Page 1 – BRAINARTIST GmbH. The Retail Marketing Agency
Logo des „German Brand Awards“ 2021 in der Special-AusgabeLogo des „German Brand Awards“ 2021 in der Special-Ausgabe
BRAINARTISTs Material für Nachhaltigkeit und Sustainability beim Ladenbau und bei POS- und Display-Design
BRAINARTIST gratuliert HAILO zum Leseraward 2020 des Magazins „selbst ist der Mann“BRAINARTIST gratuliert HAILO zum Leseraward 2020 des Magazins „selbst ist der Mann“
BRAINARTISTs VAN-HEES-Packaging im CO&CO SELECTED 2021BRAINARTISTs VAN-HEES-Packaging im CO&CO SELECTED 2021
Temperature: low; mood: high. 1

Blog.

BRAINARTIST wins two German Brand Awards.

When the manufacturer of the best safety shoes wants to reposition its brand in the industry, it should ‘play it safe’ – and turn to us. That’s exactly what STEITZ SECURA did and commissioned BRAINARTIST to develop a new appearance. With new wording, an attention-grabbing B2B campaign, a very successful multi-stage target mailing and a new claim, we made it unmistakably clear that we wanted nothing less than ‘the best’.

The revision of communication in all areas – from online, social media, B2B and trade fair to POS – defines STEITZְ’s new attitude, which we naturally (and very securely) stand behind. To see our work honoured by the German Design Council with the awards ‘Brand Design/Corporate Brand’ and ‘Brand Revival of the Year’, both in the category ‘Excellence in Brand Strategy & Creation’, makes us very proud once again. Certainly.

The countless trends that come and go are what make life interesting. It wasn’t so long ago that it was considered chic to smoke in restaurants, wear fur coats, buy disposable bottles, or use plastic bags instead of cotton bags. In retail marketing and POS design, it was no different for a long time: trendy displays made of plastics that could not be recycled, snazzy decorative elements made of problematically produced composite materials or shiny promotional racks made of Plexiglas that didn’t shine much when it came to environmentally friendly disposal.

We at BRAINARTIST are proud to simply ignore some trends and rely on proven classics such as wood, glass, metal, water-based paints or on basic materials with a high recycled content for shopfitting, POS design and display design. In the same way, we pay attention to logistics partners for our campaign rollouts who are ‘on the road’ (pun intended) in a climate-neutral way during assembly and transport. And if at some point everyone thinks ahead a bit, we’ll eventually no longer have to think about our one and only environment. Chic, isn’t it?

Well done: Our customer HAILO has been honoured for the second time by the German do-it-yourself magazine selbst ist der Mann; this time with the Leseraward 2020 (Reader’s Choice Award) for the exceptionally versatile and best-selling TP1 stairs platform. Not only do we congratulate without envy, but we also remember with a dreamy smile that we received the German Brand Award in 2020 for the new packaging of all products (and the entire new HAILO brand identity).

For our talented design know-it-alls from our agency’s second floor, this is – once again – a reason to be right: Because the more our colleagues quote the even more famous Raymond Loewy, the truer his statement seems to be for the success of a beautifully packaged and very practical product: ‘Ugliness doesn’t sell’. Congratulations, HAILO!

CO&CO, the magazine for corporate design and communication, awarded our design for our client VAN HEES. The editors were very impressed by our tastefulness in brand development, packaging and trade communication; and we were happy to share this – after all, one shouldn’t put oneself in the spotlight.

But not only because of the honourable mention, but also because of the wonderful collaboration and the purely vegan products. After all, we are not only design lovers, but also very big animal lovers. You can find even more about it here.

The ICONIC AWARD 2021: our latest POS design award hottie!

As cold as it is right now before Christmas, as warm is our advertiser’s heart. When our already hot competence in shop-in-shop solutions, premium brand staging at the POS and last but not least patented display designs for our top customers is so richly rewarded: namely with the ICONIC AWARD 2021 from the German Design Council for the BRAINARTIST ‘ShoeBox’. Cross-selling power plus a variable clever POS shelf system to build yourself – modular, lightweight, sales-boosting, innovative.

However, if you think we received the award because we were n i c e, you should know that the juries think ‘nice’ agencies are – ‘nice’; the ICONIC AWARDS for ‘Innovative Interior’ are awarded to the ‘best of the best’. It’s the ‘naughty’ ones that get the awards!

So we would like to thank our customer NIKE here once quite impudently for this order – and even though we were awarded for a patented POS system for sneakers that fits perfectly to every shop, we will still – while thinking ahead – remain one thing in the future: unadapted.

Viewed neutrally, Swiss locations are simply cool.

Yes, indeed, there are hotel rooms that the Rolling Stones didn’t dare to cut short – some of them are in one of the most famous houses in the world, the Grand Hotel Dolder, high above Zurich. And if Keith Richards had known that he was going to stay tired out and disguised with sunglasses in the very place where BRAINARTIST, years later, is hosting a sunglasses event for its client Kering Eyewear for the top brands Dunhill and Chloé, he would probably have made his bed before he left.

We, at any rate, were proud to be able to write our event history in the place where Albert Einstein, Walt Disney and Thomas Mann culturally shaped the history of this hotel – and to look in on our masked colleague heroes in the local BRAINARTIST office on the edge of Lake Zürich.

It all depends on the sparring partner …

Welcome to the Pitch Club! The first rule of the Pitch Club is: Start-ups talk about their project in Pitch Club! The second rule of the Pitch Club is: We talk with the start-ups about their project in the Pitch Club!

Since 2014, the Pitch Club in Frankfurt has been a regular meeting place for professionals in the industry and creative start-ups to exchange ideas, discussions and evaluations. The young founders get into the ring and pitch in front of top investors, sponsors and partners. This can sometimes lead to tough arguments, but it’s all part of the game – putting them on the boards, counting and getting up again. But often enough the young savages also achieve a lucky punch and knock everyone out with their idea.

BRAINARTIST is at the start of the race for the full lap time and supports with a lot of know-how.

The fastest award show ever.

Post-factual’ has become a familiar word; since ‘post-modernity’ this prefix has always been used to describe the end of an era. Exactly. We have already seen a number of award ceremonies – but none at the front door of our agency by ‘post’ (german for ‘mail’). Likewise, we have never been asked for a surname at an award ceremony or had to acknowledge receipt on a touch screen with our index finger.

Thus, we did not receive our latest award at a public event from a charming laudator with champagne breath, but from a nice young courier driver from FedEx. We would have liked to thank him, our customers, our colleagues and our family and to praise ourselves a little bit with a few words, but then the friendly young gentleman had already driven off the car park again and so fast that it whirled up the gravel in the driveway.

Well: Corona rules, of course. Award unpacked, placed in the row and ‘think ahead mode’: on!

Part 2.

If you win the German Business Award in 2020 for the second time after 2019, there must be a scientific explanation for this. In any case, the success research team from our Erbach-based ThinkTank could only come to the conclusion that the following parameters are fixed in this success thinking model: strong POS marketing, strategic brand management, cross-media communication and precisely applied project management.

Seen in this light, it can be seen as proven that our ‘think ahead’ principle ignites and thus releases a great deal of energy for our customers. This is why we are looking forward to a moving future with our clients in which the brands we support will still be heard a lot!