Our ‘Instagrammable’ POS month in the number 4133
Just how much ‘wow!’ can you actually fit into a few square metres? Or to put it another way: how many POS displays, brand spaces and instagrammable places can be created in four weeks?
The answer in this case is: 13
And no – it certainly wasn’t boring.
It all started with Cartier at KaDeWe. The enquiry came in on a Friday afternoon, straight from Italy. The aim: a point-of-sale display area that reflected the brand’s standards down to the very last detail. Plenty of time? Not really. So it was a case of sorting through ideas, organising materials, starting production and getting going.
The entire installation was completed on Sunday evening. Sales began as early as Monday morning. These are exactly the sort of projects we like.
The project utilised gold leaf, a 3D-printed inlay with a pyramid structure, anodised metal, specially coated Plexiglas and high-quality film techniques. Each material had its own specific purpose. Together, they created a surface that did not need to be loud to attract attention.
Or to put it another way: Instagrammable design meets uncompromising brand quality.
The focus was on Cartier’s new eyewear collection – perfectly staged, presented to the highest standard and complemented by a trained promotional team who not only explained the brand’s identity but also brought it to life.
The exhibition was actually planned to run for two weeks. Two weeks eventually turned into several. Sometimes it’s not the presentation that speaks for itself, but the result.
At the same time, we created ten further POS activations for a world-leading technology company in telecoms shops. Unfortunately, we can’t reveal too much about this. Suffice to say: it involved design, production, installation and a fair bit of creative thinking.
And as if that weren’t enough, we were also commissioned to create two further brand spaces for rocket.beauty. For the extraordinary fragrance brands BORNTOSTANDOUT and Fugazzi, we developed entirely unique brand worlds – full of character, featuring exciting materials and a great deal of attention to detail. There’ll be a separate post on this soon.
All in all, we delivered 13 temporary brand installations for three clients within four weeks. Luxury. Technology. Beauty. Three completely different industries. Three different sets of requirements. One shared goal: to make brands visible. To bring brands to life. And to create Instagrammable places that get people talking – and that people love to photograph.
4,133 hours? No.
4,133 ideas – that’s more likely. 😉
And that’s exactly why we love what we do.
#POS #RetailExperience #POSInszenierung #InstagrammablePlaces #InstagrammableDesign #RetailDesign #Markeninszenierung #VisualMerchandising #CustomerLove #Brainartist
Teufel meets BRAINARTIST: Right at the heart of the sound, rather than just on the sidelines! 🎶❤️
All hell is breaking loose with us – right at the Point of Sale. Since summer 2024, we at BRAINARTIST have been shaking up the retail world together with Lautsprecher Teufel. Teufel is Europe's largest direct seller of audio products and has been a true Berlin institution since 1979. Anyone who has ever stepped foot inside a real Teufel store knows exactly: there’s not just high-end tech to look at here, you’re getting a massive treat for your ears, too.
And that’s precisely where we come in to take things to the next level: because now, there’s also significantly more to feast your eyes on! A successful POS staging thrives on appealing to all senses simultaneously. Right from our very first meeting with the Berlin audio pioneers, it was crystal clear: this fits perfectly, like a heavy bass line to a killer beat. 👌
Both sides burn for fresh ideas, share an incredible passion for good vibes, and chase the exact same ambition: we don’t want to just show products on a shelf to customers. We want them to dive deep into the brand universe. Together, we’ve set out to make the retail spaces even more visible, louder, and more vibrant. The goal? An emotional POS staging that sticks in people’s minds and turns casual shoppers into die-hard brand fans.
The ‘MYND’ Project: Modular store concepts with maximum impact
Our very first joint project at the Point of Sale goes by the name of ‘MYND’. And we certainly didn't do things by halves here: modular elements, bold colors, and a product presentation that instantly sparks curiosity. The grand rollout kicked off in May 2025 across all Teufel stores.
Since then, the retail spaces have transformed into genuine experience stages, where Teufel highlights like headphones, portable Bluetooth speakers, or massive soundbars are no longer just statically displayed, but become interactively touchable and testable. This is how modern store design works: every single element plays into the perfect POS staging and invites customers to try it out.
Putting ‘Sound Spaces’ to the acid test: Live at MediaMarkt
On top of that, we selected four strategic MediaMarkt locations as official testing grounds for the new ‘Sound Spaces’: Bonn, Nuremberg, Paderborn, and Wuppertal. Within the highly competitive consumer electronics market, we are testing under real-world conditions how the combination of expert advice, intuitive self-service, and surprising store statements resonates with customers.
The unique thing about BRAINARTIST: design, technical development, and the final implementation come entirely from our own creative minds. And we also handle the final assembly on-site with our very own teams – because we’d much rather roll up our sleeves and build it ourselves than watch others turn the screws!
Our favorite technical challenges during implementation at the Point of Sale:
- Invisible cable management: Wires that disappear into the system as if by magic, keeping the design clean and sharp.
- Flawless lighting concept: Presentations that quite literally put speakers, headphones, and soundbars into the spotlight.
- Smart merchandise protection: Mechanical security that offers maximum safety without ruining the customer experience.
- Digital Pricing: Electronic shelf labels that lead directly to the next track or product highlight via QR code or touchpoint.
This meticulous attention to detail creates retail areas that are clearly structured, absolutely stylish, and always ready to launch right on time.
Sustainable success at the Point of Sale: The prelude to the future
For us, these test markets are not short-term one-hit wonders, but rather the starting signal for a long-term, strategic partnership. We analyze and gather honest feedback straight from the shop floor, ensuring that every detail harmonizes perfectly during the later major rollout. The pilot markets provide us with invaluable insights and show us in black and white which triggers generate the most excitement among visitors.
At the end of the day, these stores are far more than just retail spaces: they are emotional gathering hubs for music lovers, tech enthusiasts, and everyone who wants more than just off-the-shelf standard products. With BRAINARTIST, the sales floor becomes a true place of experience where the Teufel brand comes alive. This is achieved through gripping live activations, exclusive instore events, and creative POS campaigns that stick around in people’s heads.
That is exactly what the future sounds and looks like at the Point of Sale – brought to life with a healthy dose of fun, unbeatable teamwork, and that satisfied, grinning Teufel devil on our shoulder. 😈💥
Experience the POS staging in action! Watch the Teufel video from the Sound Space in Bonn right here: 👉 https://www.tiktok.com/@teufelaudio/video/7503187421887024417
#Teufel #SoundSpace #MediaMarkt #POS #PointofSale #POSStaging #Weloveit #Brainartist
🇫🇷 Bähm! There it is, summer!
Uh, Böhm of course, not Bähm! Feinkost Böhm in Stuttgart, Germany. There we were able to ring in the summer for Moët & Chandon – with a champaign that celebrates the French attitude to life, elegance and enjoyment. With the right setting, of course: a classy shop window and the design of one of the best-selling special areas in the middle of Stuttgart.
☀️ The shop window?
Brilliant white despite a matt finish, with integrated lighting and a highlight in the centre: 28 snow-white bottles of ICE IMPÉRIAL in a deep red frame, gold-plated mouldings, clear edges, luxurious details and rounded off with a fabric awning with an embroidered Moët & Chandon logo. Simple. Noble. Unmissable. The open window was once again completely remodelled and closed by us.
🍾 The indoor promotional area?
Matt red tones, a specially designed woven wood graphic and white frames, which perfectly bring the campaign guidelines for sales displays to the available space and invite people to take them home. Above this is a 2×2 metre ceiling graphic that draws the eye from all sides. Everything is visually finely coordinated – with a clear objective: maximum visibility, minimum distraction. Light. Luxurious. Stylish.
💬 And the feedback?
‘We are absolutely delighted with the Moët Ice shop window – beautiful!’ – Feinkost Böhm.
The promotion period was therefore promptly extended by 8 weeks and now ensures that summer in Stuttgart will definitely last until mid-September. That pleases Stuttgart, us and especially our customers.
#brainartist #weloveit #poweredbybrainartist #MoetChandon #moetimperialice #feinkostböhm #RetailDesign #Retailisdetail #RetailSuccess #WindowDesign
Oops!… We Did It Again¹: Employers of the Future – Part 4!
Highlight me, baby, one more time².
Oh, baby, baby³ – there it is: our fourth AgdZ award in a row. This means we are officially ‘Back to the Future’ once again as Marty McFly⁴.
We are grateful and delighted to have received this award once again, which recognises our efforts to increase digitalisation and sustainability in our company.
What follows? We will first celebrate the award with a big bang at the AI festival of the same name in Berlin and continue to step on the gas – in the best organic quality, of course – in order to continuously develop our company and, of course, to be among the award winners next year as well.
¹ Modified song title from ‘Oops!…I Did It Again’ by Britney Spears
² Modified lyrics from ‘Oops!…I Did It Again’ by Britney Spears
³ Modified lyrics from ‘…Baby One More Time’ by Britney Spears
⁴ Fictional character and protagonist of the Back to the Future feature film trilogy
The future in shop windows: transparent LED film with a view
Become a customer magnet with digital content.
Shop windows reimagined: with our self-adhesive LED display films for digital 3D magic.
Imagine your latest products, offers and advertising messages dancing weightlessly before the eyes of your potential customers and becoming a real eye-catcher thanks to impressive 3D effects. We transform your conventional glass panes into impressive video walls – with the latest generation of transparent LED display films.
Gone are the days when clunky monitors or projection screens blocked the view inside your shop. Our self-adhesive LED films enable a revolutionary form of shop window communication: three-dimensionality with moving images in the shop window creates a sense of depth even when space is limited. Thanks to the high transparency of the video film, views into the shop are retained while your digital content appears to float in space. Our video film impresses with brilliant colours and a brightness of up to 4000 nits, which means that content remains perfectly visible even in direct sunlight.
Use your shop window as a digital shop window and turn it into a visual magnet that generates significantly more attention than conventional advertising. Once installed, it is conveniently controlled via a central CMS – fully remote controllable, flexible, efficient and therefore ideal for your digital brand presentation.
Whether retail, car dealership or property agency: With this innovative technology, you can present your products in a modern, creative and space-saving way – and set yourself apart from the competition in the long term.
Want more? Get in touch with us without obligation.
HAILO Digital Hub’s sustainable exhibition stand
With BRAINARTIST, exhibition stand construction is sustainable!
For our client ‘HAILO Digital Hub’, we developed an exhibition stand that shows how modern design, functionality and the responsible use of resources can be combined in a meaningful way. It was about more than just a convincing brand presence. The key question was how we can build today without burdening tomorrow.
More and more companies are scrutinising how exhibition stands are produced and what ecological footprint they leave behind. Circular thinking, CO₂ reduction and resource-saving materials are now part of sustainable exhibition planning. HAILO, as a provider of sustainable ‘Smart Waste Management’ solutions, consistently lives this attitude. And this is exactly what should be reflected in the entire presentation – visible, credible and well thought-out.
The result was an exhibition stand that is almost completely recyclable and was realised with a deliberately reduced carbon footprint. The entire panelling and furniture were made from Re-Board, a stable, extremely lightweight material made from recycled paper fibres. One hundred per cent of it can be disposed of as waste paper. The decision to dispense with plastic edge profiles was a conscious design decision. The visible edges symbolised an honest approach to material and form. They showed attitude instead of panelling.
The substructure was also designed with sustainability in mind. Certified wood was used, which could be completely reused after the exhibition. The flooring was made from recycled PVC and, just like the other components, was designed to minimise the use of resources during transport and storage.
We opted for LED technology with high energy efficiency for the lighting. The screens used also met current environmental and efficiency standards. All prints were produced in a climate-neutral way – a point that is often underestimated in temporary brand worlds, but which has a huge impact.
Of course, there are always components that cannot be fully recycled or reused. These were also taken into account. Materials that could not be returned to the cycle were professionally separated and disposed of by our stand construction partners.
The path to a consistently sustainable exhibition stand is never completely finished. That is why we are constantly developing our concepts at BRAINARTIST. One example of this is our textile banners made from one hundred percent recycled polyester, over sixty percent of which is obtained from ocean plastic. The use of aluminum is also being replaced by alternative materials wherever possible. New materials such as bamboo, grass fibers or even furniture made from paper yarn show how much design potential there is in sustainable materials – and how they can also be used to create strong images in temporary spaces.
For us, sustainability is not something that is added on at the end. It starts with the initial idea. It is part of the concept, shapes the planning and is ultimately reflected in the visible result. In the material, in the workmanship, in the communication – and in dealing with what remains.
If you would like to find out more about sustainable exhibition stand construction at BRAINARTIST or are planning a specific project, we look forward to hearing from you.
Pop-ups and windows for Moët & Chandon x Pharrell Williams
When LVMH calls, we put our heart and soul into it.
This time it was about something very special: the Moët & Chandon x Pharrell Williams Limited Edition. A champagne collection that rethinks the birthday ritual. Not just to celebrate yourself, but as a joint party with the people you love and cherish. Personal, emotional, full of joy.
For Moët & Chandon, we were able to realise the exclusive retail and trade experience at the POS (off-trade) and present it live to an astonished audience from 3 March. Once again, it was a collaboration that we greatly appreciate. Friendly, demanding, focussed and always with the aim of delivering excellent results. Because: ‘Retail is Detail’!
Customised and iconic pop-ups were created at five selected locations in Zurich, Geneva, Stuttgart, Munich and Berlin. High-quality manufacturing, colour-coordinated with the edition in midnight blue, deep red and gold; precisely executed down to the last detail.
At some locations, the pop-up also served as a gift station. Customers can put together a gift for their loved ones or for themselves on site, wrap it and add a personal touch. Supported by trained staff, an experience was created that made the world of Moët & Chandon and Pharrell Williams tangible and combined individualisation with emotionality.
The bow is the central design element. It originates from the ‘Moët & Chandon’ history and has been reinterpreted in the special edition by Pharrell. We have continued it spatially, handcrafted it, varnished it several times and finished it with applied half pearls, handmade in a complex process. The designs were visually connected, technically secured and precisely coordinated in detail.
We also designed the shop windows in the top locations. Depending on the location, two variants were used: either full-coverage key visuals of the campaign or large-format, colourful bows, staged in an eye-catching way with a Magnum bottle in the centre. The PW monogram on the bows and the characteristic dot graphic were staged as sophisticated details and characterise the look of the campaign..
By the way: sustainability plays a central role in everything we do. All components have been designed in such a way that they can be returned to the cycle after use. They can be dismantled, separated and recycled. Wood, steel and aluminium are returned for further processing. Fabrics and foils are made from recycled material, some of which contains marine plastic. Anything that cannot be reused is disposed of separately and professionally.
Thanks to the LVMH team for their trust and appreciative cooperation. And a big thank you to the employees of Globus Zurich, Globus Geneva, Feinkost Böhm Stuttgart, Feinkost Käfer Munich and KaDeWe Berlin for their support in creating these masterpieces!
The 10 Rules of POS staging: How to make a lasting impression at the Point of Sale
The point of sale is the moment of truth. There’s no ‘Back’ button here, no ad blocker and no impatient scrolling past. There’s no hesitation here – this is where decisions are made. That’s precisely why a strategic and emotional POS presentation isn’t just a ‘nice-to-have’, but the pinnacle of marketing.
Anyone who wants to captivate the masses at the modern point of sale must stop simply filling shelves and start building stages. Because physical retail is alive and kicking! It just needs a bit more rock ’n’ roll instead of boredom.
Here at BRAINARTIST, we live and breathe retail spaces. Drawing on all our projects, sleepless nights and successful roll-outs, we’ve set out the 10 ultimate rules for a POS display that captivates customers and makes brands unforgettable.
Table of Contents
- The point of sale is an experiential space – not a storage area
- The brand must grab attention straight away
- Less chatter, more impact
- The product deserves the spotlight
- Materials evoke genuine emotions
- Building flexibility in from the outset
- Think globally, act locally
- It’s all down to the execution on the floor
- Standing out through an unrivalled retail experience
- The POS remains one of the most powerful brand touchpoints of all
- Conclusion
1. The point of sale is an experiential space – not a storage area
Anyone who simply piles up stock has already lost. Consumers don’t get off the sofa just to look at products on the shelves – they can do that online too. They’re looking for a retail experience that lets them forget their everyday lives.
A modern shop must be a place of experience. That means: sound that gets under your skin, lighting that creates the right atmosphere, and interactive zones that invite you to try things out. Turn your shop into the epicentre of your brand, a place where people want to linger and discover.
2. The brand must grab attention straight away
At the point of sale, attention spans seem to be measured in milliseconds. If a customer stands in front of your display and has to think three times to work out who you are, the project has failed.
The brand’s DNA must immediately leap out at the viewer. This is achieved through iconic colours, unmistakable shapes and consistent branding that leaves no room for doubt. Your brand personality must be evident at first glance.
3. Less chatter, more impact
Nobody reads novels at the point of sale. If you overload your displays with ten different texts, three seals of approval and five discount stickers, you’ll only create one thing: visual clutter.
Strip your message down to its absolute bare essentials. A strong claim, a clear customer benefit and an uncompromising visual hierarchy are what drive sales. The rest is just a distraction; nothing new 🙂.
4. The product deserves the spotlight
Even the most beautiful POS display is completely pointless if the actual product gets lost in it. The design must never be an end in itself, but must always serve the product.
Whether it’s speakers, luxury watches or toys: put the product in the perfect light, make it tangible, take it out of its packaging and let people experience its quality. The product is the star of the show – we simply build the stage for it. Product is the Hero.
5. Materials evoke genuine emotions
Off-the-shelf product displays feel exactly as they look: cheap. A clever ‘facade’ can help and keep costs down if implemented creatively. We have more than enough experience in this area too 🙂 .
If you want to create a high-quality retail experience, you need to strategically align the feel and the intended purpose right from the start. It’s not about always using the most expensive material, but the most intelligent one.
In the premium segment, elegant metal, rough-hewn wood or a bold mix of materials speak for themselves and convey their value directly to the product. If you want to sell quality, you have to let people feel that quality.
But what about the food retail sector or short-term promotional campaigns? Here, corrugated cardboard and extremely sturdy honeycomb panels are the absolute superheroes at the point of sale! Creatively printed and cleverly designed, they bring maximum flexibility to the sales floor, are 100% recyclable and are easy on the budget without sacrificing a shred of style.
The key feature: through intelligent ‘cladding’ and clever designs, we make even simple materials look like top-of-the-range stage sets. The honeycomb panel becomes a design feature and the corrugated cardboard an eye-catcher. We know exactly which adjustments to make to ensure the POS display looks sophisticated whilst remaining well within budget 🙂.
The hard facts: Why professional POS presentation makes all the difference
Before we move on to the next rules, let’s take a look at the stark reality of the retail sector. A well-thought-out POS presentation is not a matter of gut feeling, but a measurable driver of sales:
| Key to success | Impact on the retail experience |
|---|---|
| Multisensory | Appealing to the senses of sight, hearing and touch significantly increases the likelihood of a purchase. |
| Clear structure | If customers can find their way around straight away, they spend more time in the shop. |
| Interactive elements | Self-service and digital touchpoints increase the interaction rate with the product. |
6. Building flexibility in from the outset
The retail sector is changing rapidly. Anyone who builds a rigid display today that cannot be adapted tomorrow to a new product variant or a seasonal campaign is throwing money down the drain.
Modern POS displays require modularity: systems must be able to grow with your business, be flexibly reconfigured and adapted in no time at all without the need for specialist tools. Sustainability lies in the ability to adapt. We have even won awards for such innovative, highly flexible solutions.
7. Think globally, act locally
Even the best idea is of no use if it only works in the Berlin flagship store but fails at the MediaMarkt in Paderborn due to a lack of space. A successful point-of-sale strategy must be scalable.
The design must comply with global brand standards, but be modular enough to adapt easily to different ceiling heights, floor plans and local conditions. Nevertheless, you should still think big; adapting to the POS is always the better approach.
8. It’s all down to the execution on the floor
This is where the wheat is separated from the chaff: a concept may look brilliant on a monitor in a posh design agency – but if, in the end, cables are hanging loose, the anti-theft devices are jammed or the gaps aren’t right, the magic is gone.
That’s why we at BRAINARTIST prefer to get stuck in ourselves. The design, technical development and final installation are all handled in-house. Only by doing the work ourselves can we guarantee that the vision is realised on site with millimetre precision. And our boss loves to get stuck in on site – you often can’t tell him apart from the fitters 🙂.
9. Standing out through an unrivalled retail experience
The competition never sleeps, and the shelves to your left and right are packed. If you want to be remembered, you need to be bold and break the mould.
A captivating retail experience is the art of using the physical space in such a way as to create a ‘wow’ effect. Break customers’ visual habits! Use surprising in-store statements, unexpected features or live events that have never been seen before in retail. For example, presenting coffee capsules on a sushi conveyor belt, designing Lamborghinis in the style of Nike football boots and having two top-class footballers drive them up to the shop, and much more …
Just ask us for ideas or recaps that we don’t want to show here online 🙂.
10. The POS remains one of the most powerful brand touchpoints of all
Despite all the doom and gloom: the physical shop is not dying; it is simply reinventing itself. It is, and always will be, the place where brands can build genuine connections with people. Even if, strategically speaking, the focus has shifted to the digital world and is now being swallowed up by its flood.
The POS is back!
This is where trust is built, where enthusiasm is palpable, and where brand loyalty is forged. Those who see the point of sale as an emotional anchor and present it with passion will win customers’ hearts for the long term. We ensure this happens too, by supporting consultants and sales staff. After all, only those who are well-informed can give good advice. We’ve got the tools to make this happen – from ‘Salesman-Connect’ to training programmes that not only inform but also inspire.
Conclusion: Not just dry theory, but pure practice
A successful POS display combines brand, space, technology and uncompromising execution to create a harmonious, holistic experience. Forget dusty, textbook-style theoretical concepts. What counts is the energy that reaches the customer on the shop floor.
Retail experience means bringing the brand to life in a physical space. When materials, lighting, sound and smart product presentation harmonise perfectly, customers stay in the shop longer, engage more deeply with the products and go home with a smile (and a full shopping bag).
Fancy making your sales areas loud, colourful and impossible to miss? We at BRAINARTIST are already standing by with our cordless screwdrivers 🫡.
Malteser Germany opens its first service point worldwide in Wiesbaden
We score points with full service from the selection of a well suited location to a targeted DCLP campaign for the opening.
When we all work together to create something new and exciting, it often makes the world a better place. In our case, a place that gives people more freedom and self-determination in their later years. Special thanks to the people in charge at Malteser Hilfsdienst e. V. for their trust and the great and cooperative collaboration.
Malteser … because being close matters.
Malteser Hilfsdienst e. V. offers a wide range of assistance, whether in acute emergencies or in everyday situations. With the first Malteser Service Point in the centre of Wiesbaden, we have now been able to help the association move even a little closer to the community. The focus is back on personal interaction and assistance, beyond the Internet and telephone services.
From finding the right location, commissioning and supervising the renovation work, furnishing and equipping the service point, selecting and training the staff to the successful opening celebrations – we accompanied and designed every phase of this exciting pilot project.
And while we’re on the subject of designing. Of course, a suitable advertising campaign was a must. It had to be dynamic, fresh and bold and put the topic of the home emergency call service centre stage, without any negative connotations. After all, who likes to admit that its necessity goes hand in hand with increasing health risks? We wanted and were allowed to break new ground with our concept and show what it’s really all about: Freedom! Security! Independence! And about the feeling that ageing is not an obstacle, but can be a time full of new opportunities and adventures!
Our key visuals sparkle with joy and energy and show individualists who continue to live their lives with self-determination, unrestricted and happy – thanks to the service offered by Malteser Hilfsdienst. Just in time for the opening, they shone from digital city light posters and attracted curious onlookers throughout the city centre. Whether this was the reason why the opening celebration was so well frequented, the press release published in advance, the small but excellent event set-up or our promoters who, armed with roses and scratch cards, attracted curious people to the new service point in the immediate vicinity? Who knows? In any case, the interior, designed with great attention to detail, from the furniture to the piped graphics, light boxes and in-store TV with video animations created by us, made for a pleasant atmosphere in which all participants and visitors felt very welcome.
We are proud to be part of this project and look forward to continuing to make the Malteser Service Point in Wiesbaden an important point of contact for people of all ages. You are welcome to drop by and see the quality and dedication of Malteser for yourself.
