BRAINARTIST-Blog: Schrei vor Glück
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BRAINARTIST: Born to ride

(Hey, hey, hey)

‘Lady Marmalade’ could not have put it better: Which is how we celebrate our brand-new GUCCI campaign at STEFFL in Vienna. After the re-opening, of course, all ‘badass chicks’ (not only those from the ‘Moulin Rouge’), and all ‘independent women’ were pretty hot for the new sunglasses collection. So we simply had to help our ‘soul sistas’ in Austria! But we didn’t want to let our offer go as far as the famous chorus described it so unmistakably at that time. We rather left – respectfully – the one, really important question in the beautiful (sales) room, which was designed by BRAINARTIST in record time: ‘Voulez-vous des lunettes de soleil géniales de GUCCI?’ (Oooh …?)
P.S.: The earwig is for free …

Ditching food is so ’90s. Recently we read an article in a printed newspaper that said: ‘Some social media articles are no smarter than yogurt!’ We thought so too …

But at least as far as yogurt is concerned, that’s now a thing of the past. Since one of our environmentally concerned customers developed a revolutionary label with a ‘food-saving display’ using a patented technology. So that still edible and chilled food does not pass away and be forgotten in the fridge – unnoticed.

BRAINARTIST has developed the lovely brand to remember for this purpose, so that a good idea becomes an enthusiastic movement. Just click here. The first partner who has already joined our foodsaving initiative is the extremely sustainable in the beautiful Eifel region. Well, somebody has to start saving the world.

We love security. And perfect campaign motifs.

In these turbulent times, the issue of security is very present. So present that one can hardly wait for something different to appear on television than appearances of masked heroes. Nothing against real heroes, actually we are working for them: and this recently in the field of professional safety equipment. In order to make the whole thing as dramatic as it could be, we only went for ‘safe’ in terms of hygiene and minimum distance – for the motifs we still went for ‘extreme’. And above all, our dangerseeking clients are really a driving force behind this plan and that is something we surely appreciate – and … action!

Working where others go on holiday? We do.

Now that many people are noticing their own surroundings for the first time, we are also noticing again something about our agency: How gnarly it is here, and that completely unaccidentally. Because one thing was important to us when choosing our ‘workspace’, which has a rather magnetic effect on tourists (and customers). Work should not only feel like work. That’s why we work digitally wherever we are needed, in the good old RL, however, in the Rheingau, where others go on holiday all year round - right next to one of the most beautiful hotels in the Rheingau ( That's what we call a work-life balance!

Where the young and wild Rheingau creatives are parking.

A little showing-off is a must. Since the sun is laughing a bit louder over Eltville, our young, rebellious and, of course, long-haired agency biker is back comparing size with the rides of the other boys from the neighbourhood. And even if he didn’t win this – childish – competition today, he will keep on fighting hard for a good layout, stand for usability values, look for design duels and will finally ride into the sunset at the end of a long day to tie his faithful Honda at a safe distance from all Wiesbaden Harleys.

So what they say about creative people isn’t exactly true …

Correct: The assumption is of course wrong that we drink hand disinfection gel at work. It’s true though that we still have – viewed plain soberly – projects that still make us intoxicated with pure design lust. Because thanks to our priceless, loyal and hard-working clients and our special mix of distance keeping, home office (and office home), we’re still at work. After all, like we say here in Germany: ‘Dienst ist Dienst und Schnaps ist Schnaps’. Therefore: Stay together, stay with us, stay healthy. See you!

… with Lipsticks, Foundations and Superstars from M·A·C. And BRAINARTIST.

With an attractive POS relaunch for a top brand from Estée Lauder, you should actually make every sales floor look better. The challenge, however, was that this was not one of the easiest tasks at the finest addresses in Switzerland (including Jelmoli/Zurich and Douglas/Lucerne) – challenge accepted! Our top-class staging of the M·A·C brand already shone optically during the 3D presentation and impressed the customers as well. However, sales were to continue, which reduced the time window here to a really cute and tiny size. And because service providers in Switzerland are sent to bed by the regulatory authorities by 11 pm at the latest, we just started – with a winning smile – after closing time. Despite everything, our team at each location completed the installation the required hour before midnight. After a perfect job, we even had time for our beauty sleep.

Truly stylish – the M·A·C presentation at Globus in Zurich.

To be allowed to realize a complete world of experience for the M·A·C brand, by Estée Lauder, seemed almost a bit surreal to us. After we had brought ourselves back to reality, we were already in the middle of planning. Really now – that’s how it is at BRAINARTIST … The industrial robot arm, we constructed after a (attention: pun!) ‘hand-drawn sketch’ by one of our designers. Above the laser engraving station, this concept attracted the desired attention in an almost machine-like precise way. From the oversized lipsticks to the smallest plotted letter, everything, including installation, actually came from BRAINARTIST and its partner companies – we truly swear.

Shining hours the 2nd. Our design of the Rheingau cultural festival ‘SCHÖN HIER’ has been mentioned and awarded in the current BLACK issue of the design magazine ‘CO&CO’:

Reason enough for us to celebrate a little long before the opening of this event. Even if the weather is not quite right for a garden party, here is everything you need to know about this award-winning outdoor event: