‘Mele Kalikimaka!’ – Christmas greetings from Hawaii! 1

A festive surprise, prepared and served à la Brainartist.

Like every year, Christmas came as a surprise again last year, but this time with a particularly delightful surprise. Melissa from PURELEI knocked on our little door, asking if we could envision sending a selection of their jewellery and lifestyle products inspired by Hawaii, to over 70 influencers for Christmas. The gift box was meant to be a special ‘Mahalo’ for their great collaboration, appealing, high-quality, and suitable for shipping. So, we swiftly pondered whether and how we could execute the project in pre-Christmas rush, considering we had just under 6 weeks from inquiry to conception, production, and shipping.

So we quickly tossed our ideas into the pot, stirred well, seasoned briefly, and voilà! We had a recipe that pleased everyone. Once all the ordered ingredients arrived, our elves rolled up their sleeves and got to work at a breathtaking speed.

We settled on printed and ribbon-adorned Christmas baubles with handmade inlays for securing the respective jewellery pieces, presented in a premium magnet box with a dedication on the lid. The baubles were protected from turbulence during their wild sleigh ride with the help of two cardboard inlays inside the box. Not only did this save weight, but it was also more sustainable than foam inserts.

Speaking of sustainability – thanks to incorporated ribbon loops, the Christmas baubles could adorn the tree directly, yet also offered the opportunity to decorate them according to personal taste and reuse them. Thus, we brought smiles to the faces of influencers even in distant Dubai.

We’re delighted with the positive feedback and say ‘mahalo’ for this joyful project.

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