Viewed neutrally, Swiss locations are simply cool.
Yes, indeed, there are hotel rooms that the Rolling Stones didn’t dare to cut short – some of them are in one of the most famous houses in the world, the Grand Hotel Dolder, high above Zurich. And if Keith Richards had known that he was going to stay tired out and disguised with sunglasses in the very place where BRAINARTIST, years later, is hosting a sunglasses event for its client Kering Eyewear for the top brands Dunhill and Chloé, he would probably have made his bed before he left.
We, at any rate, were proud to be able to write our event history in the place where Albert Einstein, Walt Disney and Thomas Mann culturally shaped the history of this hotel – and to look in on our masked colleague heroes in the local BRAINARTIST office on the edge of Lake Zürich.
To bring HAILO’s vision to life was an exciting challenge: the packaging was still in the coordination stage (but was to be presented), the new POS system had not yet been sampled (but retailers were to be able to order it) and the stand space was reduced by half compared to the previous year.
The content for Ambiente 2019 included not only the presentation of new innovative products and a completely new packaging design, but also the brand’s entire new appearance.
BRAINARTIST started at HAILO with a slightly different booth: visitor areas became co-working spaces, the live product presentation became a virtual reality zone and 12 shelf metres of POS module became an animated 3D exhibition on flat screens. For BRAINARTIST this order was another exciting task for one of the most well-known German brands.