HAILO Digital Hub’s sustainable exhibition stand
With BRAINARTIST, exhibition stand construction is sustainable!
For our client ‘HAILO Digital Hub’, we developed an exhibition stand that shows how modern design, functionality and the responsible use of resources can be combined in a meaningful way. It was about more than just a convincing brand presence. The key question was how we can build today without burdening tomorrow.
More and more companies are scrutinising how exhibition stands are produced and what ecological footprint they leave behind. Circular thinking, CO₂ reduction and resource-saving materials are now part of sustainable exhibition planning. HAILO, as a provider of sustainable ‘Smart Waste Management’ solutions, consistently lives this attitude. And this is exactly what should be reflected in the entire presentation – visible, credible and well thought-out.
The result was an exhibition stand that is almost completely recyclable and was realised with a deliberately reduced carbon footprint. The entire panelling and furniture were made from Re-Board, a stable, extremely lightweight material made from recycled paper fibres. One hundred per cent of it can be disposed of as waste paper. The decision to dispense with plastic edge profiles was a conscious design decision. The visible edges symbolised an honest approach to material and form. They showed attitude instead of panelling.
The substructure was also designed with sustainability in mind. Certified wood was used, which could be completely reused after the exhibition. The flooring was made from recycled PVC and, just like the other components, was designed to minimise the use of resources during transport and storage.
We opted for LED technology with high energy efficiency for the lighting. The screens used also met current environmental and efficiency standards. All prints were produced in a climate-neutral way – a point that is often underestimated in temporary brand worlds, but which has a huge impact.
Of course, there are always components that cannot be fully recycled or reused. These were also taken into account. Materials that could not be returned to the cycle were professionally separated and disposed of by our stand construction partners.
The path to a consistently sustainable exhibition stand is never completely finished. That is why we are constantly developing our concepts at BRAINARTIST. One example of this is our textile banners made from one hundred percent recycled polyester, over sixty percent of which is obtained from ocean plastic. The use of aluminum is also being replaced by alternative materials wherever possible. New materials such as bamboo, grass fibers or even furniture made from paper yarn show how much design potential there is in sustainable materials – and how they can also be used to create strong images in temporary spaces.
For us, sustainability is not something that is added on at the end. It starts with the initial idea. It is part of the concept, shapes the planning and is ultimately reflected in the visible result. In the material, in the workmanship, in the communication – and in dealing with what remains.
If you would like to find out more about sustainable exhibition stand construction at BRAINARTIST or are planning a specific project, we look forward to hearing from you.
Hawaiian flair meets Cologne’s Flora
Aloha Maui Jim. Welcome to the BRAINARTIST ’Ohana
When everything is laid back and even the weather is playing ball, it’s sometimes time to lean back and soak up the beauty of the moment. Just like recently, when we once again had the pleasure of supporting our long-standing client Kering Eyewear at a special event.
But this time it wasn’t about the well-known (to us) brands in their portfolio such as Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga or Chloé. Instead, it was all about Maui Jim and the new ‘Ekahi’ collection. The first collection (’ekahi = one) designed and produced by Kering Eyewear. This collection was to catch the eye of retailers and sales reps in a very special way during the two-day roadshow at Flora Köln.
So, we quickly organised the pop-up stand in Italy and presented the collection in the perfect light against the breathtaking backdrop of Cologne’s Flora, making the Maui Jim sunglasses the brightest collection of the event. The blooming flowers and water features of the botanical garden added the finishing touches and put the retailers in the perfect aloha mood.
Weather shiny, products inspiring, retailers inspired, clients delighted!
We are already looking forward to the next time we will be on board and working with Maui Jim.
A bit of everything, please! For cultural explorers
‘SCHÖN HIER’ festival 2022 in Eltville, Germany
In 2022, after a 2-year break from Corona, we finally contributed again to making the Rheingau region a nicer, in German ‘schöner’, place to be and linger.
The ‘SCHÖN HIER’ festival is a two-day cultural event at which over 200 artists from the genres of music as well as performing and visual arts of the Rheingau’s cultural network present their passion in diverse locations. According to the motto ‘It’s served … a bit of everything, please!’, festival guests can explore the cultural diversity of the region and, along the way, feast at numerous stalls and taste Rheingau wines. A real treat for young and old.
This year, the logo, key visual and design of the communication media for the ‘SCHÖN HIER’ festival were once again created by us. Each year, the key visual is tailored to the host location and contains some of its characteristics that want to be discovered. In addition to the well-known Electoral Castle, St. Peter and Paul, Johannes Gutenberg, the Biedermeier Association, the Witches of Erbach (a popular carnival club) and even the ‘Martinsthaler Wildsau’ (the ‘Martinsthal Boar’, originally the name of a vineyard site in the suburb of Martinsthal) are among the characters for #Eltville. As Eltville ist awarded an official #Rosenstadt (city of roses), roses adorn the collage, which is arranged like a bound bouquet of flowers as a tribute.
In addition to classic flyers and programme folders, we also took on the production of banners, backdrop / press walls, posters, beach flags and signs to identify the individual venues from afar. Later, deep into the planning, we were also able to support the organisers below-the-line with countless pictures of the musicians, artists and locations, in-house produced videos, graphics and collages, and with the support of the social media channels and website.
Again, we think it was really ‘schön’ and are already looking forward to next year’s #schönhierfestival.
Zurich rocks!
Viewed neutrally, Swiss locations are simply cool.
Yes, indeed, there are hotel rooms that the Rolling Stones didn’t dare to cut short — some of them are in one of the most famous houses in the world, the Grand Hotel Dolder, high above Zurich. And if Keith Richards had known that he was going to stay tired out and disguised with sunglasses in the very place where BRAINARTIST, years later, is hosting a sunglasses event for its client Kering Eyewear for the top brands Dunhill and Chloé, he would probably have made his bed before he left.
We, at any rate, were proud to be able to write our event history in the place where Albert Einstein, Walt Disney and Thomas Mann culturally shaped the history of this hotel — and to look in on our masked colleague heroes in the local BRAINARTIST office on the edge of Lake Zürich.
HAILO’s exhibition stand at Ambiente 2019.
To bring HAILO’s vision to life was an exciting challenge: the packaging was still in the coordination stage (but was to be presented), the new PoS system had not yet been sampled (but retailers were to be able to order it) and the stand space was reduced by half compared to the previous year.
The content for Ambiente 2019 included not only the presentation of new innovative products and a completely new packaging design, but also the brand’s entire new appearance.
BRAINARTIST started at HAILO with a slightly different booth: visitor areas became co-working spaces, the live product presentation became a virtual reality zone and 12 shelf metres of PoS module became an animated 3-D exhibition on flat screens. For BRAINARTIST this order was another exciting task for one of the most well-known German brands.
