Inside Brainartist Archives – BRAINARTIST GmbH

Category: Inside Brainartist

The ICONIC AWARD 2021: our latest POS design award hottie!

As cold as it is right now before Christmas, as warm is our advertiser’s heart. When our already hot competence in shop-in-shop solutions, premium brand staging at the POS and last but not least patented display designs for our top customers is so richly rewarded: namely with the ICONIC AWARD 2021 from the German Design Council for the BRAINARTIST ‘ShoeBox’. Cross-selling power plus a variable clever POS shelf system to build yourself – modular, lightweight, sales-boosting, innovative.

However, if you think we received the award because we were n i c e, you should know that the juries think ‘nice’ agencies are – ‘nice’; the ICONIC AWARDS for ‘Innovative Interior’ are awarded to the ‘best of the best’. It’s the ‘naughty’ ones that get the awards!

So we would like to thank our customer NIKE here once quite impudently for this order – and even though we were awarded for a patented POS system for sneakers that fits perfectly to every shop, we will still – while thinking ahead – remain one thing in the future: unadapted.

It all depends on the sparring partner …

Welcome to the Pitch Club! The first rule of the Pitch Club is: Start-ups talk about their project in Pitch Club! The second rule of the Pitch Club is: We talk with the start-ups about their project in the Pitch Club!

Since 2014, the Pitch Club in Frankfurt has been a regular meeting place for professionals in the industry and creative start-ups to exchange ideas, discussions and evaluations. The young founders get into the ring and pitch in front of top investors, sponsors and partners. This can sometimes lead to tough arguments, but it’s all part of the game – putting them on the boards, counting and getting up again. But often enough the young savages also achieve a lucky punch and knock everyone out with their idea.

BRAINARTIST is at the start of the race for the full lap time and supports with a lot of know-how.

The fastest award show ever.

Post-factual’ has become a familiar word; since ‘post-modernity’ this prefix has always been used to describe the end of an era. Exactly. We have already seen a number of award ceremonies – but none at the front door of our agency by ‘post’ (german for ‘mail’). Likewise, we have never been asked for a surname at an award ceremony or had to acknowledge receipt on a touch screen with our index finger.

Thus, we did not receive our latest award at a public event from a charming laudator with champagne breath, but from a nice young courier driver from FedEx. We would have liked to thank him, our customers, our colleagues and our family and to praise ourselves a little bit with a few words, but then the friendly young gentleman had already driven off the car park again and so fast that it whirled up the gravel in the driveway.

Well: Corona rules, of course. Award unpacked, placed in the row and ‘think ahead mode’: on!

Part 2.

If you win the German Business Award in 2020 for the second time after 2019, there must be a scientific explanation for this. In any case, the success research team from our Erbach-based ThinkTank could only come to the conclusion that the following parameters are fixed in this success thinking model: strong POS marketing, strategic brand management, cross-media communication and precisely applied project management.

Seen in this light, it can be seen as proven that our ‘think ahead’ principle ignites and thus releases a great deal of energy for our customers. This is why we are looking forward to a moving future with our clients in which the brands we support will still be heard a lot!

New! Everyday life without company sports …

When we didn’t want to think in the past, we liked to play soccer here. Not that this is mutually exclusive, but the great Gerd Müller once said when asked what he thinks about when he shoots a goal: ‘When you think, it’s too late anyway.’

Thus, at BRAINARTIST, intuitively controlled scoring before or after work was occasionally a welcome change from strategic planning. However, since we – AHA! – pay attention to the necessary distance rules, we still cancelled all ghost games in the social room.

As much as we like to play soccer, table soccer in a category 3 type 3B infection protection suit would look like a particularly weird fetish, even for less imaginative customers. So we prefer to just think ahead.

‘Homework: done!’

The first headline draft for this article was originally ‘Six sells’. However, our numerous gender, diversity and equality consultants strongly advised against such ambiguity and recommended that we should ‘do our homework first’. Because we didn’t want to offend any feelings with our 6th consecutive award, one of our master students – during detention – made an instructive animation about it, which finally communicates the topic in a non-x-rated and yet youthful way.

Because we were really happy again, just like children, about our (attention: pun) b r a n d new award, the ‘German Brand Award 2020’, which we had received for the brand relaunch for our customer HAILO – which does not mean that we are not just as happy about these 5 awards:

  • “Best International Full Service Retail Marketing Agency 2019” (EU Business News London)
  • “Marketing Specialists of the Year 2020” (AI-Media London)
  • “Best International Full Service Retail Marketing Agency 2020” (Corporate LiveWire Berlin)
  • “Best International Full Service Marketing Agency 2020” (KMH Media Group Berlin)
  • “Best International Full Service Marketing Agency 2020” (Lawyer International London)

So now we have to bow down – understandably – six times.

Working where others go on holiday? We do.

Now that many people are noticing their own surroundings for the first time, we are also noticing something again about our agency: how gnarly it is here, and that completely unaccidentally. Because one thing was important to us when choosing our ‘workspace’, which has a rather magnetic effect on tourists (and customers). Work should not feel like work only.

That’s why we work digitally wherever we are needed; in the good old real life, however, in the Rheingau, where others go on holiday all year round – right next to one of the most beautiful hotels in the Rheingau ( That’s what we call a work-life balance!

Where the young and wild Rheingau creatives are parking.

A little showing-off is a must. Since the sun is laughing a bit louder over Eltville, our young, rebellious and, of course, long-haired agency biker is back comparing size with the rides of the other boys from the neighbourhood.

And even if he didn’t win this – childish – competition today, he will keep on fighting hard for a good layout, stand for usability values, look for design duels and will finally ride into the sunset at the end of a long day to tie his faithful Honda at a safe distance from all Wiesbaden Harleys.

So what they say about creative people isn’t exactly true …

Correct: The assumption is, of course, wrong that we drink hand disinfection gel at work. It’s true though that we still have – viewed plain soberly – projects that still make us intoxicated with pure design lust. Because thanks to our priceless, loyal and hard-working clients and our special mix of distance keeping, home office (and office home), we’re still at work.

After all, like we say here in Germany, ‘Dienst ist Dienst und Schnaps ist Schnaps’. Therefore: stay together, stay with us, stay healthy. See you!