Inside BRAINARTIST-Archiv – BRAINARTIST GmbH

Category: Inside BRAINARTIST

BRAINARTIST wins two German Brand Awards.

When the manufacturer of the best safety shoes wants to reposition its brand in the industry, it should ‘play it safe’ – and turn to us. That’s exactly what STEITZ SECURA did and commissioned BRAINARTIST to develop a new appearance. With new wording, an attention-grabbing B2B campaign, a very successful multi-stage target mailing and a new claim, we made it unmistakably clear that we wanted nothing less than ‘the best’.

The revision of communication in all areas – from online, social media, B2B and trade fair to POS – defines STEITZְ’s new attitude, which we naturally (and very securely) stand behind. To see our work honoured by the German Design Council with the awards ‘Brand Design/Corporate Brand’ and ‘Brand Revival of the Year’, both in the category ‘Excellence in Brand Strategy & Creation’, makes us very proud once again. Certainly.

Well done: Our customer HAILO has been honoured for the second time by the German do-it-yourself magazine selbst ist der Mann; this time with the Leseraward 2020 (Reader’s Choice Award) for the exceptionally versatile and best-selling TP1 stairs platform. Not only do we congratulate without envy, but we also remember with a dreamy smile that we received the German Brand Award in 2020 for the new packaging of all products (and the entire new HAILO brand identity).

For our talented design know-it-alls from our agency’s second floor, this is – once again – a reason to be right: Because the more our colleagues quote the even more famous Raymond Loewy, the truer his statement seems to be for the success of a beautifully packaged and very practical product: ‘Ugliness doesn’t sell’. Congratulations, HAILO!

The ICONIC AWARD 2021: our latest POS design award hottie!

As cold as it is right now before Christmas, as warm is our advertiser’s heart. When our already hot competence in shop-in-shop solutions, premium brand staging at the POS and last but not least patented display designs for our top customers is so richly rewarded: namely with the ICONIC AWARD 2021 from the German Design Council for the BRAINARTIST ‘ShoeBox’. Cross-selling power plus a variable clever POS shelf system to build yourself – modular, lightweight, sales-boosting, innovative.

However, if you think we received the award because we were n i c e, you should know that the juries think ‘nice’ agencies are – ‘nice’; the ICONIC AWARDS for ‘Innovative Interior’ are awarded to the ‘best of the best’. It’s the ‘naughty’ ones that get the awards!

So we would like to thank our customer NIKE here once quite impudently for this order – and even though we were awarded for a patented POS system for sneakers that fits perfectly to every shop, we will still – while thinking ahead – remain one thing in the future: unadapted.

It all depends on the sparring partner …

Welcome to the Pitch Club! The first rule of the Pitch Club is: Start-ups talk about their project in Pitch Club! The second rule of the Pitch Club is: We talk with the start-ups about their project in the Pitch Club!

Since 2014, the Pitch Club in Frankfurt has been a regular meeting place for professionals in the industry and creative start-ups to exchange ideas, discussions and evaluations. The young founders get into the ring and pitch in front of top investors, sponsors and partners. This can sometimes lead to tough arguments, but it’s all part of the game – putting them on the boards, counting and getting up again. But often enough the young savages also achieve a lucky punch and knock everyone out with their idea.

BRAINARTIST is at the start of the race for the full lap time and supports with a lot of know-how.

The fastest award show ever.

Post-factual’ has become a familiar word; since ‘post-modernity’ this prefix has always been used to describe the end of an era. Exactly. We have already seen a number of award ceremonies – but none at the front door of our agency by ‘post’ (german for ‘mail’). Likewise, we have never been asked for a surname at an award ceremony or had to acknowledge receipt on a touch screen with our index finger.

Thus, we did not receive our latest award at a public event from a charming laudator with champagne breath, but from a nice young courier driver from FedEx. We would have liked to thank him, our customers, our colleagues and our family and to praise ourselves a little bit with a few words, but then the friendly young gentleman had already driven off the car park again and so fast that it whirled up the gravel in the driveway.

Well: Corona rules, of course. Award unpacked, placed in the row and ‘think ahead mode’: on!

Part 2.

If you win the German Business Award in 2020 for the second time after 2019, there must be a scientific explanation for this. In any case, the success research team from our Erbach-based ThinkTank could only come to the conclusion that the following parameters are fixed in this success thinking model: strong POS marketing, strategic brand management, cross-media communication and precisely applied project management.

Seen in this light, it can be seen as proven that our ‘think ahead’ principle ignites and thus releases a great deal of energy for our customers. This is why we are looking forward to a moving future with our clients in which the brands we support will still be heard a lot!

New! Everyday life without company sports …

When we didn’t want to think in the past, we liked to play soccer here. Not that this is mutually exclusive, but the great Gerd Müller once said when asked what he thinks about when he shoots a goal: ‘When you think, it’s too late anyway.’

Thus, at BRAINARTIST, intuitively controlled scoring before or after work was occasionally a welcome change from strategic planning. However, since we – AHA! – pay attention to the necessary distance rules, we still cancelled all ghost games in the social room.

As much as we like to play soccer, table soccer in a category 3 type 3B infection protection suit would look like a particularly weird fetish, even for less imaginative customers. So we prefer to just think ahead.

‘Homework: done!’

The first headline draft for this article was originally ‘Six sells’. However, our numerous gender, diversity and equality consultants strongly advised against such ambiguity and recommended that we should ‘do our homework first’. Because we didn’t want to offend any feelings with our 6th consecutive award, one of our master students – during detention – made an instructive animation about it, which finally communicates the topic in a non-x-rated and yet youthful way.

Because we were really happy again, just like children, about our (attention: pun) b r a n d new award, the ‘German Brand Award 2020’, which we had received for the brand relaunch for our customer HAILO – which does not mean that we are not just as happy about these 5 awards:

  • “Best International Full Service Retail Marketing Agency 2019” (EU Business News London)
  • “Marketing Specialists of the Year 2020” (AI-Media London)
  • “Best International Full Service Retail Marketing Agency 2020” (Corporate LiveWire Berlin)
  • “Best International Full Service Marketing Agency 2020” (KMH Media Group Berlin)
  • “Best International Full Service Marketing Agency 2020” (Lawyer International London)

So now we have to bow down – understandably – six times.

Working where others go on holiday? We do.

Now that many people are noticing their own surroundings for the first time, we are also noticing something again about our agency: how gnarly it is here, and that completely unaccidentally. Because one thing was important to us when choosing our ‘workspace’, which has a rather magnetic effect on tourists (and customers). Work should not feel like work only.

That’s why we work digitally wherever we are needed; in the good old real life, however, in the Rheingau, where others go on holiday all year round – right next to one of the most beautiful hotels in the Rheingau (https://julias-gutshotel.de/). That’s what we call a work-life balance!