Category: Inside BRAINARTIST

‘SCHÖN HIER’ festival 2022 in Eltville, Germany

In 2022, after a 2-year break from Corona, we finally contributed again to making the Rheingau region a nicer, in German ‘schöner’, place to be and linger.

The ‘SCHÖN HIER’ festival is a two-day cultural event at which over 200 artists from the genres of music as well as performing and visual arts of the Rheingau’s cultural network present their passion in diverse locations. According to the motto ‘It’s served … a bit of everything, please!’, festival guests can explore the cultural diversity of the region and, along the way, feast at numerous stalls and taste Rheingau wines. A real treat for young and old.

This year, the logo, key visual and design of the communication media for the ‘SCHÖN HIER’ festival were once again created by us. Each year, the key visual is tailored to the host location and contains some of its characteristics that want to be discovered. In addition to the well-known Electoral Castle, St. Peter and Paul, Johannes Gutenberg, the Biedermeier Association, the Witches of Erbach (a popular carnival club) and even the ‘Martinsthaler Wildsau’ (the ‘Martinsthal Boar’, originally the name of a vineyard site in the suburb of Martinsthal) are among the characters for #Eltville. As Eltville ist awarded an official #Rosenstadt (city of roses), roses adorn the collage, which is arranged like a bound bouquet of flowers as a tribute.

In addition to classic flyers and programme folders, we also took on the production of banners, backdrop / press walls, posters, beach flags and signs to identify the individual venues from afar. Later, deep into the planning, we were also able to support the organisers below-the-line with countless pictures of the musicians, artists and locations, in-house produced videos, graphics and collages, and with the support of the social media channels and website.

Again, we think it was really ‘schön’ and are already looking forward to next year’s #schönhierfestival.

POS interior without ShoeBox? Almost unthinkable!

The ‘Architecture & Design Community’ was founded in 2019; the birth year of our ShoeBox. Year after year, it ensures that architects, designers and engineers from all over the world, among others, get attention with their projects in numerous architecture, interior design and landscape categories.

After our modular POS system won an ICONIC AWARD 2021 for ‘Innovative Interior’, this year it received the International Architecture & Design Award 2022 for ‘Retail Interior’!

Two interior awards? That’s right. Our ShoeBox is a true POS interior genius when it comes to having a system for sales floors that puts merchandise on the area, looks trendy, can be remodeled at any time without fitters and allows for promotional areas and seating.

The fourth German Brand Award in a row for BRAINARTIST.

We have it! Nominated in October ’21, awarded on 9 June and just arrived: the German Brand Award 2022 for ‘Excellence Brand Strategy and Creative Brand Strategy’ in the B2C sector for our client sportgreen. Now we are green with pride; after all, this is our fourth German Brand Award in a row. But we can’t just bask in the glow of success and sit back and relax. We’d better keep up the good work. We promise!

BRAINARTIST wins two German Brand Awards.

When the manufacturer of the best safety shoes wants to reposition its brand in the industry, it should ‘play it safe’ — and turn to us. That’s exactly what STEITZ SECURA did and commissioned BRAINARTIST to develop a new appearance. With new wording, an attention-grabbing B2B campaign, a very successful multi-stage target mailing and a new claim, we made it unmistakably clear that we wanted nothing less than ‘the best’.

The revision of communication in all areas — from online, social media, B2B and trade fair to PoS — defines STEITZְ’s new attitude, which we naturally (and very securely) stand behind. To see our work honoured by the German Design Council with the awards ‘Brand Design/Corporate Brand’ and ‘Brand Revival of the Year’, both in the category ‘Excellence in Brand Strategy & Creation’, makes us very proud once again. Certainly.

Well done: Our customer HAILO has been honoured for the second time by the German do-it-yourself magazine selbst ist der Mann; this time with the Leseraward 2020 (Reader’s Choice Award) for the exceptionally versatile and best-selling TP1 stairs platform. Not only do we congratulate without envy, but we also remember with a dreamy smile that we received the German Brand Award in 2020 for the new packaging of all products (and the entire new HAILO brand identity).

For our talented design know-it-alls from our agency’s second floor, this is — once again — a reason to be right: Because the more our colleagues quote the even more famous Raymond Loewy, the truer his statement seems to be for the success of a beautifully packaged and very practical product: ‘Ugliness doesn’t sell’. Congratulations, HAILO!

The ICONIC AWARD 2021: our latest PoS design award hottie!

As cold as it is right now before Christmas, as warm is our advertiser’s heart. When our already hot competence in shop-in-shop solutions, premium brand staging at the PoS and last but not least patented display designs for our top customers is so richly rewarded: namely with the ICONIC AWARD 2021 from the German Design Council for the BRAINARTIST ‘ShoeBox’. Cross-selling power plus a variable clever PoS shelf system to build yourself — modular, lightweight, sales-boosting, innovative.

However, if you think we received the award because we were n i c e, you should know that the juries think ‘nice’ agencies are — ‘nice’; the ICONIC AWARDS for ‘Innovative Interior’ are awarded to the ‘best of the best’. It’s the ‘naughty’ ones that get the awards!

So we would like to thank our customer Nike here once quite impudently for this order — and even though we were awarded for a patented PoS system for sneakers that fits perfectly to every shop, we will still — while thinking ahead — remain one thing in the future: unadapted.

It all depends on the sparring partner …

Welcome to the Pitch Club! The first rule of the Pitch Club is: Start-ups talk about their project in Pitch Club! The second rule of the Pitch Club is: We talk with the start-ups about their project in the Pitch Club!

Since 2014, the Pitch Club in Frankfurt has been a regular meeting place for professionals in the industry and creative start-ups to exchange ideas, discussions and evaluations. The young founders get into the ring and pitch in front of top investors, sponsors and partners. This can sometimes lead to tough arguments, but it’s all part of the game — putting them on the boards, counting and getting up again. But often enough the young savages also achieve a lucky punch and knock everyone out with their idea.

BRAINARTIST is at the start of the race for the full lap time and supports with a lot of know-how.

The fastest award show ever.

Post-factual’ has become a familiar word; since ‘post-modernity’ this prefix has always been used to describe the end of an era. Exactly. We have already seen a number of award ceremonies — but none at the front door of our agency by ‘post’ (german for ‘mail’). Likewise, we have never been asked for a surname at an award ceremony or had to acknowledge receipt on a touch screen with our index finger.

Thus, we did not receive our latest award at a public event from a charming laudator with champagne breath, but from a nice young courier driver from FedEx. We would have liked to thank him, our customers, our colleagues and our family and to praise ourselves a little bit with a few words, but then the friendly young gentleman had already driven off the car park again and so fast that it whirled up the gravel in the driveway.

Well: Corona rules, of course. Award unpacked, placed in the row and ‘think ahead mode’: on!

Part 2.

If you win the German Business Award in 2020 for the second time after 2019, there must be a scientific explanation for this. In any case, the success research team from our Erbach-based ThinkTank could only come to the conclusion that the following parameters are fixed in this success thinking model: strong PoS marketing, strategic brand management, cross-media communication and precisely applied project management.

Seen in this light, it can be seen as proven that our ‘think ahead’ principle ignites and thus releases a great deal of energy for our customers. This is why we are looking forward to a moving future with our clients in which the brands we support will still be heard a lot!