About the post-award age.
The fastest award show ever.
‘Post-factual’ has become a familiar word; since ‘post-modernity’ this prefix has always been used to describe the end of an era. Exactly. We have already seen a number of award ceremonies — but none at the front door of our agency by ‘post’ (german for ‘mail’). Likewise, we have never been asked for a surname at an award ceremony or had to acknowledge receipt on a touch screen with our index finger.
Thus, we did not receive our latest award at a public event from a charming laudator with champagne breath, but from a nice young courier driver from FedEx. We would have liked to thank him, our customers, our colleagues and our family and to praise ourselves a little bit with a few words, but then the friendly young gentleman had already driven off the car park again and so fast that it whirled up the gravel in the driveway.
Well: Corona rules, of course. Award unpacked, placed in the row and ‘think ahead mode’: on!
Our Big Bang Theory
Part 2.
If you win the German Business Award in 2020 for the second time after 2019, there must be a scientific explanation for this. In any case, the success research team from our Erbach-based ThinkTank could only come to the conclusion that the following parameters are fixed in this success thinking model: strong PoS marketing, strategic brand management, cross-media communication and precisely applied project management.
Seen in this light, it can be seen as proven that our ‘think ahead’ principle ignites and thus releases a great deal of energy for our customers. This is why we are looking forward to a moving future with our clients in which the brands we support will still be heard a lot!
A break from the game
New! Everyday life without company sports …
When we didn’t want to think in the past, we liked to play soccer here. Not that this is mutually exclusive, but the great Gerd Müller once said when asked what he thinks about when he shoots a goal: ‘When you think, it’s too late anyway.’
Thus, at BRAINARTIST, intuitively controlled scoring before or after work was occasionally a welcome change from strategic planning. However, since we — AHA! — pay attention to the necessary distance rules, we still cancelled all ghost games in the social room.
As much as we like to play soccer, table soccer in a category 3 type 3B infection protection suit would look like a particularly weird fetish, even for less imaginative customers. So we prefer to just think ahead.
‘5-star agency’ is a thing of the past.
‘Homework: done!’
The first headline draft for this article was originally ‘Six sells’. However, our numerous gender, diversity and equality consultants strongly advised against such ambiguity and recommended that we should ‘do our homework first’. Because we didn’t want to offend any feelings with our 6th consecutive award, one of our master students — during detention — made an instructive animation about it, which finally communicates the topic in a non-x-rated and yet youthful way.
Because we were really happy again, just like children, about our (attention: pun) b r a n d new award, the ‘German Brand Award 2020’, which we had received for the brand relaunch for our customer HAILO — which does not mean that we are not just as happy about these 5 awards:
- “Best International Full Service Retail Marketing Agency 2019” (EU Business News London)
- “Marketing Specialists of the Year 2020” (AI-Media London)
- “Best International Full Service Retail Marketing Agency 2020” (Corporate LiveWire Berlin)
- “Best International Full Service Marketing Agency 2020” (KMH Media Group Berlin)
- “Best International Full Service Marketing Agency 2020” (Lawyer International London)
So now we have to bow down — understandably — six times.
Home, sweet office home.
Working where others go on holiday? We do.
Now that many people are noticing their own surroundings for the first time, we are also noticing something again about our agency: how gnarly it is here, and that completely unaccidentally. Because one thing was important to us when choosing our ‘workspace’, which has a rather magnetic effect on tourists (and customers). Work should not feel like work only.
That’s why we work digitally wherever we are needed; in the good old real life, however, in the Rheingau, where others go on holiday all year round — right next to one of the most beautiful hotels in the Rheingau (https://julias-gutshotel.de/). That’s what we call a work-life balance!
Born to ride.
Where the young and wild Rheingau creatives are parking.
A little showing-off is a must. Since the sun is laughing a bit louder over Eltville, our young, rebellious and, of course, long-haired agency biker is back comparing size with the rides of the other boys from the neighbourhood.
And even if he didn’t win this — childish — competition today, he will keep on fighting hard for a good layout, stand for usability values, look for design duels and will finally ride into the sunset at the end of a long day to tie his faithful Honda at a safe distance from all Wiesbaden Harleys.
Alcohol at work — a little different.
So what they say about creative people isn’t exactly true …
Correct: The assumption is, of course, wrong that we drink hand disinfection gel at work. It’s true though that we still have — viewed plain soberly — projects that still make us intoxicated with pure design lust. Because thanks to our priceless, loyal and hard-working clients and our special mix of distance keeping, home office (and office home), we’re still at work.
After all, like we say here in Germany, ‘Dienst ist Dienst und Schnaps ist Schnaps’. Therefore: stay together, stay with us, stay healthy. See you!
Breakfast: Why it’s so important for success.
As an ‘early bird’ at breakfast with BRAINARTIST you can now put this much-cited claim to the test.
When loyal customers woke up in the morning in our neighbouring hotel after a workshop in the nightlife of Rüdesheim, sometimes only a double espresso helped to finish the job decently the next day. But if you want to visit us for the first time, you should have had a good breakfast first, anyway. In the stylish and telephone system-free ambience, you can easily arrange a kick-off, a first briefing or just get to know each other.
Since we show up (slightly untypical for the usual creatives) rather early in our office, we are happy about every early self-invitation under earlybird@brainartist.de.
Again no Grammy — but the ‘Prestige Award’!
When the music industry honours stars, starlets and newcomers year after year, we are always filled with unenvious admiration.
Because we don’t want a Grammy at all — yet we unwaveringly strive for the recognition of our achievements. And we have just received it: The ‘Prestige Award 2020’ in the category ‘Marketing Specialist’ is ours. But one thing at a time.
The ‘Berlin Prestige Award Guide’ reaches more than 100,000 readers based in Berlin and the surrounding area; as (old school) print and (very hot) digital format. Every year, the Prestige Award’s team committee invites readers and contributors to a delightful corporate meeting where companies, products and services are presented — to honor very, very few of them.
We are all the more proud of the ‘Marketing Specialist’ award, which honours our activities in omni-channel marketing, PoS design and strategic brand management. We bow down.