We did it – My Way: Employer of the future! Part III
‘New Work’ instead of New York at Pioneer One in Mainhattan.
As a newly recognised employer of the future for the third time in a row, we are naturally very interested in what the future of work will look like and what employees and employers (may) promote and demand from each other. One thing is clear: people are becoming the number one competitive factor and companies need to invest more in finding and, above all, retaining suitable employees. But it is also clear that those who are only inclined to come because of the benefits will quickly leave because of supposedly better offers.
Demands have changed – meaning is the best source of motivation. Nowadays, meaningful tasks, creative freedom, a sense of belonging and identification with the company’s performance are crucial to winning over employees and mastering the future together. Many people today want to work in companies that think and act in a value-adding and appreciative way.
We were therefore delighted to accept the invitation to the ‘Future of Work’ panel talk on The Pioneer One in Frankfurt and would like to thank all the initiators, participants and visitors for an inspiring and extremely entertaining get-together against the backdrop of Frankfurt’s impressive skyline.
We’ll see you again next year at the latest after our fourth award 😉.
We are employer of the future! Part II
After the success of the first part, we were awarded again in 2023.
‘There it is, our next award’. Fans of our award series know that this sentence started our post of the now first part of the ‘Employer of the Future’.
Missed part one? View it here!
We are and have always been future-oriented. That’s what our curious little boy stands for, always keeping an eye on the horizon to identify new trends, sustainable production techniques and innovative advertising opportunities at an early stage.
As of today, we can once again call ourselves ‘Employer of the Future’. Awarded by the German Innovation Institute for Sustainability and Digitalisation and the German Entrepreneur Platform and under the patronage of Brigitte Zypries, former Federal Minister of Economics—a short fanfare at this point—we are proud that our efforts for more digitalisation, innovation and sustainability have also been noticed in our agency again and found worthy of being honoured.
So we continue to look to the future, knowing that we are ideally equipped for it. Off we go to new goals; possibly to a third part?
BRAINARTIST awarded as an employer of the future!
Well equipped for the ‘war of talents’.
Here it is, our next award. But this time, for once, it’s all by and for us, and above all because of us. We are and have always been future-oriented. That’s what our logo stands for: always keeping an eye on the horizon to identify new trends, sustainable production techniques and innovative advertising channels at an early stage.
As of today, we can also officially call ourselves ‘Employers of the Future’. Awarded by the German Innovation Institute for Sustainability and Digitalisation and the German Entrepreneur Platform and under the patronage of Brigitte Zypries, former Federal Minister of Economics—a short fanfare at this point—we are proud that our efforts for more digitalisation, innovation and sustainability have also been noticed in our agency and found worthy of being honoured.
So we continue to look to the future and know that we are well positioned for it. Let’s go for new goals!
‘Architecture & Design Award’ for our ShoeBox.
POS interior without ShoeBox? Almost unthinkable!
The ‘Architecture & Design Community’ was founded in 2019; the birth year of our ShoeBox. Year after year, it ensures that architects, designers and engineers from all over the world, among others, get attention with their projects in numerous architecture, interior design and landscape categories.
After our modular POS system won an ICONIC AWARD 2021 for ‘Innovative Interior’, this year it received the International Architecture & Design Award 2022 for ‘Retail Interior’!
Two interior awards? That’s right. Our ShoeBox is a true POS interior genius when it comes to having a system for sales floors that puts merchandise on the area, looks trendy, can be remodeled at any time without fitters and allows for promotional areas and seating.
Our new passion for collecting.
The fourth German Brand Award in a row for BRAINARTIST.
We have it! Nominated in October ’21, awarded on 9 June and just arrived: the German Brand Award 2022 for ‘Excellence Brand Strategy and Creative Brand Strategy’ in the B2C sector for our client sportgreen. Now we are green with pride; after all, this is our fourth German Brand Award in a row. But we can’t just bask in the glow of success and sit back and relax. We’d better keep up the good work. We promise!
Thinking ahead: double awarded.
BRAINARTIST wins two German Brand Awards.
When the manufacturer of the best safety shoes wants to reposition its brand in the industry, it should ‘play it safe’ — and turn to us. That’s exactly what STEITZ SECURA did and commissioned BRAINARTIST to develop a new appearance. With new wording, an attention-grabbing B2B campaign, a very successful multi-stage target mailing and a new claim, we made it unmistakably clear that we wanted nothing less than ‘the best’.
The revision of communication in all areas — from online, social media, B2B and trade fair to PoS — defines STEITZְ’s new attitude, which we naturally (and very securely) stand behind. To see our work honoured by the German Design Council with the awards ‘Brand Design/Corporate Brand’ and ‘Brand Revival of the Year’, both in the category ‘Excellence in Brand Strategy & Creation’, makes us very proud once again. Certainly.
Packaging for winners.
Well done: Our customer HAILO has been honoured for the second time by the German do-it-yourself magazine selbst ist der Mann; this time with the Leseraward 2020 (Reader’s Choice Award) for the exceptionally versatile and best-selling TP1 stairs platform. Not only do we congratulate without envy, but we also remember with a dreamy smile that we received the German Brand Award in 2020 for the new packaging of all products (and the entire new HAILO brand identity).
For our talented design know-it-alls from our agency’s second floor, this is — once again — a reason to be right: Because the more our colleagues quote the even more famous Raymond Loewy, the truer his statement seems to be for the success of a beautifully packaged and very practical product: ‘Ugliness doesn’t sell’. Congratulations, HAILO!
A ‘Like’ for ‘meat like’.
CO&CO, the magazine for corporate design and communication, awarded our design for our client VAN HEES. The editors were very impressed by our tastefulness in brand development, packaging and trade communication; and we were happy to share this — after all, one shouldn’t put oneself in the spotlight.
But not only because of the honourable mention, but also because of the wonderful collaboration and the purely vegan products. After all, we are not only design lovers, but also very big animal lovers. You can find even more about it here.
Temperature: low; mood: high.
The ICONIC AWARD 2021: our latest PoS design award hottie!
As cold as it is right now before Christmas, as warm is our advertiser’s heart. When our already hot competence in shop-in-shop solutions, premium brand staging at the PoS and last but not least patented display designs for our top customers is so richly rewarded: namely with the ICONIC AWARD 2021 from the German Design Council for the BRAINARTIST ‘ShoeBox’. Cross-selling power plus a variable clever PoS shelf system to build yourself — modular, lightweight, sales-boosting, innovative.
However, if you think we received the award because we were n i c e, you should know that the juries think ‘nice’ agencies are — ‘nice’; the ICONIC AWARDS for ‘Innovative Interior’ are awarded to the ‘best of the best’. It’s the ‘naughty’ ones that get the awards!
So we would like to thank our customer Nike here once quite impudently for this order — and even though we were awarded for a patented PoS system for sneakers that fits perfectly to every shop, we will still — while thinking ahead — remain one thing in the future: unadapted.
