German Business Award 2019 — goes to …?
The EU Business News recently launched the German Business Award 2019 and proposed BRAINARTIST as a potential candidate for this year.
Excellent! ‘CO&CO SELECTED’ for HAILO.
Every three months the design magazine #CO&CO presents graphic designers and marketing experts with the most interesting and current works from the international corporate world. In the current issue BRAINARTIST was awarded for the HAILO brand relaunch. You can read more about it here.
HAILO’s brand relaunch.
One of the best-known German brands, HAILO, wanted after some meetings of BRAINARTIST — completely without pitch — the redesign of the whole brand; from Instagram posts to PoS design.
This resulted in a completely new, interactive packaging design, a new visual world and the redesign of all communication media. Because this was not enough for HAILO and us, HAILO also received a complete brand manual, a guideline for customer relationship management and — last but not least — a new, uniform wording.
The holistic approach is typical for our thinking: first think, then think ahead. And always for the customer. For HAILO this meant a courageous, big step into the future, which was rewarded with the ‘German Brand Award 2019’.
