HAILO: Brand Relaunch | BRAINARTIST GmbH – The Retail Marketing Agency

HAILO: Brand Relaunch

One of the best-known German brands, HAILO, with over 70 years of success, wanted a new start: In addition to a completely new, interactive packaging design, a new visual world and the redesign of all communication media, from the business card to the exhibition stand, HAILO also received a guideline for CRM and—last but not least—a new, uniform wording.

The holistic approach is typical for our thinking: Think first, then think ahead.

HAILO received the ‘German Brand Award 2020’ for this.

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