HAILO: Brand Relaunch

One of the best-known German brands, HAILO, with over 70 years of success, wanted a new start: In addition to a completely new, interactive packaging design, a new visual world and the redesign of all communication media, from the business card to the exhibition stand, HAILO also received a guideline for CRM and — last but not least — a new, uniform wording. The holistic approach is typical for our thinking: Think first, then think ahead. HAILO received the ‘German Brand Award 2020’ for this.