HAILO’s brand relaunch. | BRAINARTIST

One of the best-known German brands, HAILO, wanted after some meetings of BRAINARTIST — completely without pitch — the redesign of the whole brand; from Instagram posts to PoS design.

This resulted in a completely new, interactive packaging design, a new visual world and the redesign of all communication media. Because this was not enough for HAILO and us, HAILO also received a complete brand manual, a guideline for customer relationship management and — last but not least — a new, uniform wording.

The holistic approach is typical for our thinking: first think, then think ahead. And always for the customer. For HAILO this meant a courageous, big step into the future, which was rewarded with the ‘German Brand Award 2019’.

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