HAILO’s brand relaunch.
One of the best-known German brands, HAILO, wanted after some meetings of BRAINARTIST – completely without pitch – the redesign of the whole brand; from Instagram post to POS design.
This resulted in a completely new, interactive packaging design, a new visual world and the redesign of all communication media. Because this was not enough for HAILO and us, HAILO also received a complete brand manual, a guideline for customer relationship management and – last but not least – a new, uniform wording.
The holistic approach is typical for our thinking: first think, then think ahead. And always for the customer. For HAILO this meant a courageous, big step into the future, which was rewarded with the ‘German Brand Award 2019’.