Nike needed for the model ‘Phantom Venom Elite FG’ a seeding box for the flagship store of 11teamsports in Berlin. The ‘Sneaker Freakers’ should be made hot.
With years of experience in designing Nike seeding boxes, we had full confidence in this timing. The schedule: on Monday BRAINARTIST got the briefing for the job. The goal was the delivery of 25 exclusive, limited seeding boxes, which should be at the PoS only 10 days later at the start of the campaign. 3 hours later the customer had the first drafts, in the afternoon the voting was finished.
The seeding box was in several special colours 2 days before the appointment with relief lacquer effects, an elaborate folding technique and an invisible magnetic closure in the store. Sneaker Freaker and Nike should not be kept waiting either.
Back to blog