Seeding boxes and influencer kits
Everything you ever wanted to know about a seeding box, influencer kits and launch boxes:
What are seeding boxes, influencer kits and launch boxes?
Are there any examples of BRAINARTIST?
This project, from the initial idea sketch to the production of the entire kit and delivery to the winners, was managed by BRAINARTIST. The complete package with the Nike sneakers was only available 25 times worldwide — by the way, shortly afterwards this limited BSTN special edition ‘powered by BRAINARTIST’ became a super rare collector’s item in the scene.
An influencer box? Isn’t that just a beautifully printed sample box?
For sending to influencers, these boxes are designed by us so that they can be presented perfectly. The best influencer boxes must therefore be well thought out; and this is where our experience comes into play.
Can an influencer kit communicate our brand message?
Our customers from the cosmetics, sports and consumer goods industries have high expectations of the overall design. For us, this means always focusing on top quality.
And of course that starts with the choice of materials. We often combine different textures in this area, as a ‘mix’ always optimises the look and feel here too. After all, the end result should always be ‘more than just the sum of all the parts’.
What is important in influencer marketing?
When we design your influencer box, we design it around the product and your brand message. The design of the box should make your product the star of the show. But the story being told has to be true and verifiable.
That’s why we really pay attention to everything when designing an influencer box. Depending on the weight, size, transport method and final delivery address of the influencer boxes, we go for the best in material and construction to ensure that everything not only ‘survives’ the transport, but also arrives visually perfect. Here, correct selection of the delivery service is just as important as the stability of the shipping box — our logistics specialists have the right know-how here too.
What are the advantages of ‘unboxing’ the product in an exciting way?
Ideally, your recipient will want to document the unboxing process either with photos or even a video. An optimally designed influencer box reveals the contents in an arc of suspense, telling a product story, entertainingly conveying information about your company and promoting what differentiates your brand from the competition. The simpler the message, the greater the effect on your customers.
How do you stay in the best memory?
Would you like to know more? More info is available at — quite clearly — info@brainartist.de.
Think ahead: a winning strategy.
The German Brand Award 2020 is ours!
When in 2018 one of the most famous German brands placed a small, rather unlikely prize-winning job with us, we couldn’t stop thinking about it: we suddenly thought of interactive packaging design, new visual worlds, the redesign of all communication media, a completely redesigned (and patented) PoS shelf system and finally (because we like to think ahead where others like to stop) a guide for CRM and a whole new corporate wording.
Phew … of course we had to share these thoughts with HAILO. The holistic approach was obviously so convincing that what began with a sales folder led directly to a kick-off meeting for one of our biggest and most beautiful projects: the strategic brand relaunch of HAILO (and the beginning of a wonderful friendship). In the category ‘Brand Strategy/Brand Identity’ we received the award from the German Design Council. We bow down.
Gucci, Gucci, ya-ya, da-da.
(hey, hey, hey)
‘Lady Marmalade’ could not have put it better: which is how we celebrate our brand-new Gucci campaign at STEFFL in Vienna. After the re-opening, of course, all ‘badass chicks’ (not only those from the ‘Moulin Rouge’) and all ‘independent women’ were pretty hot for the new sunglasses collection. So we simply had to help our ‘soul sistas’ in Austria!
But we didn’t want to let our offer go as far as the famous chorus described it so unmistakably at that time. We rather left — respectfully — the one really important question in the beautiful (sales) room, which was designed by BRAINARTIST in record time:
‘Voulez-vous des lunettes de soleil géniales de Gucci?’ (Ooh …?)
P.S.: The earwig is for free …
BRAINARTIST recommends: stay cool. Eat up. Save the world.
Ditching food is so 90s. Recently we read an article in a printed newspaper that said, ‘Some social media articles are no smarter than yogurt!’ We thought so too …
But at least as far as yogurt is concerned, that’s now a thing of the past. Since one of our environmentally concerned customers developed a revolutionary label with a ‘food-saving display’ using a patented technology. So that still edible and chilled food does not pass away and be forgotten in the fridge — unnoticed.
BRAINARTIST has developed the lovely brand U4FOOD to remember for this purpose, so that a good idea becomes an enthusiastic movement. Just click here. The first partner who has already joined our food-saving initiative is the extremely sustainable engelshof.de in the beautiful Eifel region. Well, somebody has to start saving the world.
Cry of happiness.
We love security. And perfect campaign motifs.
In these turbulent times, the issue of security is present. So present that one can hardly wait for something different to appear on television than appearances of masked heroes. Nothing against real heroes, actually we are working for them: and this recently in the field of professional safety equipment.
In order to make the whole thing as dramatic as it could be, we only went ‘safe’ in terms of hygiene and minimum distance — for the motifs we still went ‘extreme’. And above all, our danger-seeking clients are really a driving force behind this plan and that is something we surely appreciate — and … action!
Home, sweet office home.
Working where others go on holiday? We do.
Now that many people are noticing their own surroundings for the first time, we are also noticing something again about our agency: how gnarly it is here, and that completely unaccidentally. Because one thing was important to us when choosing our ‘workspace’, which has a rather magnetic effect on tourists (and customers). Work should not feel like work only.
That’s why we work digitally wherever we are needed; in the good old real life, however, in the Rheingau, where others go on holiday all year round — right next to one of the most beautiful hotels in the Rheingau (https://julias-gutshotel.de/). That’s what we call a work-life balance!
Born to ride.
Where the young and wild Rheingau creatives are parking.
A little showing-off is a must. Since the sun is laughing a bit louder over Eltville, our young, rebellious and, of course, long-haired agency biker is back comparing size with the rides of the other boys from the neighbourhood.
And even if he didn’t win this — childish — competition today, he will keep on fighting hard for a good layout, stand for usability values, look for design duels and will finally ride into the sunset at the end of a long day to tie his faithful Honda at a safe distance from all Wiesbaden Harleys.
Alcohol at work — a little different.
So what they say about creative people isn’t exactly true …
Correct: The assumption is, of course, wrong that we drink hand disinfection gel at work. It’s true though that we still have — viewed plain soberly — projects that still make us intoxicated with pure design lust. Because thanks to our priceless, loyal and hard-working clients and our special mix of distance keeping, home office (and office home), we’re still at work.
After all, like we say here in Germany, ‘Dienst ist Dienst und Schnaps ist Schnaps’. Therefore: stay together, stay with us, stay healthy. See you!
How to make Switzerland even prettier …
… with lipsticks, foundations and superstars from M·A·C. And BRAINARTIST.
With an attractive PoS relaunch for a top brand from Estée Lauder, you should actually make every sales floor look better. The challenge, however, was that this was not one of the easiest tasks at the finest addresses in Switzerland (including Jelmoli in Zurich and DOUGLAS in Lucerne) — challenge accepted!
Our top-class staging of the M·A·C brand already shone optically during the 3-D presentation and impressed the customers as well. However, sales were to continue, which reduced the time window here to a really cute and tiny size. And because service providers in Switzerland are sent to bed by the regulatory authorities by 11 p.m. at the latest, we just started — with a winning smile — after closing time.
Despite everything, our team at each location completed the installation the required hour before midnight. After a perfect job, we even had time for our beauty sleep.
