The countless trends that come and go are what make life interesting. It wasn’t so long ago that it was considered chic to smoke in restaurants, wear fur coats, buy disposable bottles, or use plastic bags instead of cotton bags. In retail marketing and PoS design, it was no different for a long time: trendy displays made of plastics that could not be recycled, snazzy decorative elements made of problematically produced composite materials or shiny promotional racks made of Plexiglas that didn’t shine much when it came to environmentally friendly disposal.
We at BRAINARTIST are proud to simply ignore some trends and rely on proven classics such as wood, glass, metal, water-based paints or on basic materials with a high recycled content for shopfitting, PoS design and display design. In the same way, we pay attention to logistics partners for our campaign rollouts who are ‘on the road’ (pun intended) in a climate-neutral way during assembly and transport. And if at some point everyone thinks ahead a bit, we’ll eventually no longer have to think about our one and only environment. Chic, isn’t it?
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