When LVMH calls, we put our heart and soul into it.
This time it was about something very special: the Moët & Chandon x Pharrell Williams Limited Edition. A champagne collection that rethinks the birthday ritual. Not just to celebrate yourself, but as a joint party with the people you love and cherish. Personal, emotional, full of joy.
For Moët & Chandon, we were able to realise the exclusive retail and trade experience at the POS (off-trade) and present it live to an astonished audience from 3 March. Once again, it was a collaboration that we greatly appreciate. Friendly, demanding, focussed and always with the aim of delivering excellent results. Because: ‘Retail is Detail’!
Customised and iconic pop-ups were created at five selected locations in Zurich, Geneva, Stuttgart, Munich and Berlin. High-quality manufacturing, colour-coordinated with the edition in midnight blue, deep red and gold; precisely executed down to the last detail.
At some locations, the pop-up also served as a gift station. Customers can put together a gift for their loved ones or for themselves on site, wrap it and add a personal touch. Supported by trained staff, an experience was created that made the world of Moët & Chandon and Pharrell Williams tangible and combined individualisation with emotionality.
The bow is the central design element. It originates from the ‘Moët & Chandon’ history and has been reinterpreted in the special edition by Pharrell. We have continued it spatially, handcrafted it, varnished it several times and finished it with applied half pearls, handmade in a complex process. The designs were visually connected, technically secured and precisely coordinated in detail.
We also designed the shop windows in the top locations. Depending on the location, two variants were used: either full-coverage key visuals of the campaign or large-format, colourful bows, staged in an eye-catching way with a Magnum bottle in the centre. The PW monogram on the bows and the characteristic dot graphic were staged as sophisticated details and characterise the look of the campaign..
By the way: sustainability plays a central role in everything we do. All components have been designed in such a way that they can be returned to the cycle after use. They can be dismantled, separated and recycled. Wood, steel and aluminium are returned for further processing. Fabrics and foils are made from recycled material, some of which contains marine plastic. Anything that cannot be reused is disposed of separately and professionally.
Thanks to the LVMH team for their trust and appreciative cooperation. And a big thank you to the employees of Globus Zurich, Globus Geneva, Feinkost Böhm Stuttgart, Feinkost Käfer Munich and KaDeWe Berlin for their support in creating these masterpieces!
