With BRAINARTIST, exhibition stand construction is sustainable!
For our client ‘HAILO Digital Hub’, we developed an exhibition stand that shows how modern design, functionality and the responsible use of resources can be combined in a meaningful way. It was about more than just a convincing brand presence. The key question was how we can build today without burdening tomorrow.
More and more companies are scrutinising how exhibition stands are produced and what ecological footprint they leave behind. Circular thinking, CO₂ reduction and resource-saving materials are now part of sustainable exhibition planning. HAILO, as a provider of sustainable ‘Smart Waste Management’ solutions, consistently lives this attitude. And this is exactly what should be reflected in the entire presentation – visible, credible and well thought-out.
The result was an exhibition stand that is almost completely recyclable and was realised with a deliberately reduced carbon footprint. The entire panelling and furniture were made from Re-Board, a stable, extremely lightweight material made from recycled paper fibres. One hundred per cent of it can be disposed of as waste paper. The decision to dispense with plastic edge profiles was a conscious design decision. The visible edges symbolised an honest approach to material and form. They showed attitude instead of panelling.
The substructure was also designed with sustainability in mind. Certified wood was used, which could be completely reused after the exhibition. The flooring was made from recycled PVC and, just like the other components, was designed to minimise the use of resources during transport and storage.
We opted for LED technology with high energy efficiency for the lighting. The screens used also met current environmental and efficiency standards. All prints were produced in a climate-neutral way – a point that is often underestimated in temporary brand worlds, but which has a huge impact.
Of course, there are always components that cannot be fully recycled or reused. These were also taken into account. Materials that could not be returned to the cycle were professionally separated and disposed of by our stand construction partners.
The path to a consistently sustainable exhibition stand is never completely finished. That is why we are constantly developing our concepts at BRAINARTIST. One example of this is our textile banners made from one hundred percent recycled polyester, over sixty percent of which is obtained from ocean plastic. The use of aluminum is also being replaced by alternative materials wherever possible. New materials such as bamboo, grass fibers or even furniture made from paper yarn show how much design potential there is in sustainable materials – and how they can also be used to create strong images in temporary spaces.
For us, sustainability is not something that is added on at the end. It starts with the initial idea. It is part of the concept, shapes the planning and is ultimately reflected in the visible result. In the material, in the workmanship, in the communication – and in dealing with what remains.
If you would like to find out more about sustainable exhibition stand construction at BRAINARTIST or are planning a specific project, we look forward to hearing from you.
