Uh, Böhm of course, not Bähm! Feinkost Böhm in Stuttgart, Germany. There we were able to ring in the summer for Moët & Chandon – with a champaign that celebrates the French attitude to life, elegance and enjoyment. With the right setting, of course: a classy shop window and the design of one of the best-selling special areas in the middle of Stuttgart.
☀️ The shop window?
Brilliant white despite a matt finish, with integrated lighting and a highlight in the centre: 28 snow-white bottles of ICE IMPÉRIAL in a deep red frame, gold-plated mouldings, clear edges, luxurious details and rounded off with a fabric awning with an embroidered Moët & Chandon logo. Simple. Noble. Unmissable. The open window was once again completely remodelled and closed by us.
🍾 The indoor promotional area?
Matt red tones, a specially designed woven wood graphic and white frames, which perfectly bring the campaign guidelines for sales displays to the available space and invite people to take them home. Above this is a 2×2 metre ceiling graphic that draws the eye from all sides. Everything is visually finely coordinated – with a clear objective: maximum visibility, minimum distraction. Light. Luxurious. Stylish.
💬 And the feedback?
‘We are absolutely delighted with the Moët Ice shop window – beautiful!’ – Feinkost Böhm.
The promotion period was therefore promptly extended by 8 weeks and now ensures that summer in Stuttgart will definitely last until mid-September. That pleases Stuttgart, us and especially our customers.
#brainartist #weloveit #poweredbybrainartist #MoetChandon #moetimperialice #feinkostböhm #RetailDesign #Retailisdetail #RetailSuccess #WindowDesign
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