Teufel meets BRAINARTIST: Right in the middle of the sound, instead of just being there! 🎶❤️

All hell has broken loose here – at the point of sale, that is.

Since summer 2024, we at BRAINARTIST have been shaking up the world of stores together with Teufel. Teufel is Europe’s largest direct mail order company for audio products and has been a fixture in Berlin since 1979. Anyone who has ever set foot in a Teufel store knows that it’s not just technology on display here, but also a real treat for the ears.

And now even more to feast your eyes on!

From the moment we first met Teufel, we knew it was a perfect match. 👌
Both sides are keen on new ideas, enjoy a good atmosphere and are ambitious to not just show customers products, but to bring them closer to the world of Teufel. Together, we have set ourselves the goal of making the stores even more visible, louder and more colourful, so that all the senses are truly addressed. 💥

Our first joint project is called ‘MYND’. There are no half measures here: modular elements, bold colours and a presentation that arouses curiosity. The grand launch took place in May 2025 in all Teufel stores, which were transformed into stages where Teufel products such as headphones, speakers and soundbars were not only displayed but could also be experienced first-hand.

In addition, we have selected four MediaMarkt locations as test stages for the ‘Sound Spaces’: Bonn, Nuremberg, Paderborn and Wuppertal. There, we are testing how advice, self-service and surprising store statements are received by customers. The design, development and implementation are all done by us, and we also take care of the setup with our own teams, because we prefer to get stuck in ourselves rather than watch others do the work.

Our favourite challenges at the POS:

• Cables that disappear as if by magic.
• Presentations that put speakers, headphones and soundbars in the spotlight.
• Security tags that don’t disrupt anyone’s flow.
• Digital price tags that lead directly to the next track.

This creates areas that are clearly structured, stylish and always ready on time.

For us, these test markets are not a flash in the pan, but the start of a long-term collaboration. We collect honest feedback so that everything runs smoothly during the big roll-out. The markets provide us with the best insights and show us what really appeals to visitors.

These stores are meeting places for music fans, technology enthusiasts and anyone who wants more than just off-the-shelf products. BRAINARTIST transforms these markets into places of experience where the Teufel brand comes to life – with promotions, events and creative POS campaigns that stick in the mind. This is what the future sounds like at the POS: fun, team spirit and the satisfied Teufel on your shoulder. 😈☺

Watch the Teufel video from the Sound Space in Bonn:
https://www.tiktok.com/@teufelaudio/video/7503187421887024417

teufel #soundspace #mediamarkt #pos #weloveit #brainartist