Teufel meets BRAINARTIST: Right at the heart of the sound, rather than just on the sidelines! 🎶❤️

All hell is breaking loose with us – right at the Point of Sale. Since summer 2024, we at BRAINARTIST have been shaking up the retail world together with Lautsprecher Teufel. Teufel is Europe's largest direct seller of audio products and has been a true Berlin institution since 1979. Anyone who has ever stepped foot inside a real Teufel store knows exactly: there’s not just high-end tech to look at here, you’re getting a massive treat for your ears, too.

And that’s precisely where we come in to take things to the next level: because now, there’s also significantly more to feast your eyes on! A successful POS staging thrives on appealing to all senses simultaneously. Right from our very first meeting with the Berlin audio pioneers, it was crystal clear: this fits perfectly, like a heavy bass line to a killer beat. 👌

Both sides burn for fresh ideas, share an incredible passion for good vibes, and chase the exact same ambition: we don’t want to just show products on a shelf to customers. We want them to dive deep into the brand universe. Together, we’ve set out to make the retail spaces even more visible, louder, and more vibrant. The goal? An emotional POS staging that sticks in people’s minds and turns casual shoppers into die-hard brand fans.

The ‘MYND’ Project: Modular store concepts with maximum impact

Our very first joint project at the Point of Sale goes by the name of ‘MYND’. And we certainly didn't do things by halves here: modular elements, bold colors, and a product presentation that instantly sparks curiosity. The grand rollout kicked off in May 2025 across all Teufel stores.

Since then, the retail spaces have transformed into genuine experience stages, where Teufel highlights like headphones, portable Bluetooth speakers, or massive soundbars are no longer just statically displayed, but become interactively touchable and testable. This is how modern store design works: every single element plays into the perfect POS staging and invites customers to try it out.

Putting ‘Sound Spaces’ to the acid test: Live at MediaMarkt

On top of that, we selected four strategic MediaMarkt locations as official testing grounds for the new ‘Sound Spaces’: Bonn, Nuremberg, Paderborn, and Wuppertal. Within the highly competitive consumer electronics market, we are testing under real-world conditions how the combination of expert advice, intuitive self-service, and surprising store statements resonates with customers.

The unique thing about BRAINARTIST: design, technical development, and the final implementation come entirely from our own creative minds. And we also handle the final assembly on-site with our very own teams – because we’d much rather roll up our sleeves and build it ourselves than watch others turn the screws!

Our favorite technical challenges during implementation at the Point of Sale:

• Invisible cable management: Wires that disappear into the system as if by magic, keeping the design clean and sharp.
• Flawless lighting concept: Presentations that quite literally put speakers, headphones, and soundbars into the spotlight.
• Smart merchandise protection: Mechanical security that offers maximum safety without ruining the customer experience.
• Digital Pricing: Electronic shelf labels that lead directly to the next track or product highlight via QR code or touchpoint.

This meticulous attention to detail creates retail areas that are clearly structured, absolutely stylish, and always ready to launch right on time.

Sustainable success at the Point of Sale: The prelude to the future

For us, these test markets are not short-term one-hit wonders, but rather the starting signal for a long-term, strategic partnership. We analyze and gather honest feedback straight from the shop floor, ensuring that every detail harmonizes perfectly during the later major rollout. The pilot markets provide us with invaluable insights and show us in black and white which triggers generate the most excitement among visitors.

At the end of the day, these stores are far more than just retail spaces: they are emotional gathering hubs for music lovers, tech enthusiasts, and everyone who wants more than just off-the-shelf standard products. With BRAINARTIST, the sales floor becomes a true place of experience where the Teufel brand comes alive. This is achieved through gripping live activations, exclusive instore events, and creative POS campaigns that stick around in people’s heads.

That is exactly what the future sounds and looks like at the Point of Sale – brought to life with a healthy dose of fun, unbeatable teamwork, and that satisfied, grinning Teufel devil on our shoulder. 😈💥

Experience the POS staging in action! Watch the Teufel video from the Sound Space in Bonn right here: 👉 https://www.tiktok.com/@teufelaudio/video/7503187421887024417

#Teufel #SoundSpace #MediaMarkt #POS #PointofSale #POSStaging #Weloveit #Brainartist