Category: POS & Retail

On a pop-up area in the highly frequented Peek & Cloppenburg in Berlin there was free scope for design — so we were all the more delighted to receive the order from ‘Peak Performance’ to fill this space with shopping experiences.

As the name of our new customer already suggests, here we should again give everything in terms of performance: from briefing to installation it took 9 days. Enough time for BRAINARTIST and Peak Performance to stage a chic sales area. True to the slogan ‘Driven by Perfection’.

The redesign of such a well-known brand as HAILO was unthinkable without a new concept for the PoS. The requirements for the new shop fitting modular system were sporty: shorter assembly time, lower costs, less storage space and — last but not least — a five times higher roll-out potential.

For the customer this sounded more unlikely than for us. After only 8 weeks of construction and test phase, BRAINARTIST had the solution: a rack system with much shorter assembly time, lower costs, less storage space and — last but not least — a five times higher roll-out potential.

BRAINARTIST made it possible with virtual reality technology to present the system to retailers in advance at ‘Ambiente 2019’, triggering orders that exceeded customer expectations. It remains to be said that this innovative PoS module has been patented for BRAINARTIST since July.

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