Category: POS & Retail

The redesign of such a well-known brand as HAILO was unthinkable without a new concept for the PoS. The requirements for the new shop fitting modular system were sporty: shorter assembly time, lower costs, less storage space and — last but not least — a five times higher roll-out potential.

For the customer this sounded more unlikely than for us. After only 8 weeks of construction and test phase, BRAINARTIST had the solution: a rack system with much shorter assembly time, lower costs, less storage space and — last but not least — a five times higher roll-out potential.

BRAINARTIST made it possible with virtual reality technology to present the system to retailers in advance at ‘Ambiente 2019’, triggering orders that exceeded customer expectations. It remains to be said that this innovative PoS module has been patented for BRAINARTIST since July.

BRAINARTIST shows companies how to keep pace with online trading. Many customers asked us how to accelerate their sales areas at the PoS. So we put together a 10-ton presentation to touch and experience and simply visited customers, new customers and interested companies on site.

‘Thinking ahead’ here meant ‘driving ahead’ — technology with BRAINARTIST can get closer to the trade so quickly.