The art of POS design. | BRAINARTIST
BRAINARTIST: Rechte Ansicht des Chloé-Schaufensters mit Fensterbeklebung, Leuchtkasten und Stelen

BRAINARTIST, Berlin and the Galeries Lafayette.

Looking at the shop windows of the Berlin branch of the most famous French high-end shopping temple has always been a bit like a … ‘gallery visit’. But we didn’t come to look but to beautify. After all, we owed it to our client Chloé to stage the spring/summer 2021 eyewear collection on the surface and on the façade.

Real Chloé girls fall for the AIDA principle — Attention, Interest, Desire and Action — a little faster and can — in real life — finally enjoy what we have all missed for so long: the art of shopping

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