Cry of happiness.
We love security. And perfect campaign motifs.
In these turbulent times, the issue of security is present. So present that one can hardly wait for something different to appear on television than appearances of masked heroes. Nothing against real heroes, actually we are working for them: and this recently in the field of professional safety equipment.
In order to make the whole thing as dramatic as it could be, we only went ‘safe’ in terms of hygiene and minimum distance – for the motifs we still went ‘extreme’. And above all, our danger-seeking clients are really a driving force behind this plan and that is something we surely appreciate – and … action!