These boots are made for working.
That’s typical: our business campaign.
A wise man once said, ‘Art is beautiful, but it makes a lot of work.’ business-typical communication for safety shoes is real (and beautiful) work. But doing this job with the usual (suspect) 1/1 print ads in the usual (suspect) magazines was not an option for us. The right wording, spot-on PR and a high-circulation insert concept with eye-catching motifs create the awareness level in the competition that gets the message exactly where it needs to go.
Smart budget planning, the right media mix and a follow-up campaign for sales made the job complete. That's probably the art of it: thinking ahead for the customers; because whoever equips hard-working employees from the areas of rail & track, food & beverage and logistics with the best professional shoes has honestly earned this. Job: done.