Hawaiian flair meets Cologne’s Flora 1

Aloha Maui Jim. Welcome to the BRAINARTIST ’Ohana

When everything is laid back and even the weather is playing ball, it’s sometimes time to lean back and soak up the beauty of the moment. Just like recently, when we once again had the pleasure of supporting our long-standing client Kering Eyewear at a special event.

But this time it wasn’t about the well-known (to us) brands in their portfolio such as Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga or Chloé. Instead, it was all about Maui Jim and the new ‘Ekahi’ collection. The first collection (’ekahi = one) designed and produced by Kering Eyewear. This collection was to catch the eye of retailers and sales reps in a very special way during the two-day roadshow at Flora Köln.

So, we quickly organised the pop-up stand in Italy and presented the collection in the perfect light against the breathtaking backdrop of Cologne’s Flora, making the Maui Jim sunglasses the brightest collection of the event. The blooming flowers and water features of the botanical garden added the finishing touches and put the retailers in the perfect aloha mood.

Weather shiny, products inspiring, retailers inspired, clients delighted!

We are already looking forward to the next time we will be on board and working with Maui Jim.

Back to blog