A space that can be reimagined time and time again. In this case, quite literally.
We created a new shop-in-shop for PLAYMOBIL® at Manor in Geneva—one of the largest brand displays in the sector. Brainartist was responsible for the organisation, production, transport and installation.
Plenty of space for new shopping experiences
At the heart of the design are three completely new islands. They organise the spacious layout, provide open access to the product range and can be flexibly adapted to different products and stock levels. Both the layout and the position of the individual shelves can be adjusted as required.
Two of the islands incorporate screens directly into the gondola heads. The third features a large-format, illuminated piping graphic. This allows digital content and striking visual motifs to alternate on the surface without competing for attention.
The space is framed by a tall rear wall structure featuring a central XXL lightbox and interchangeable piping graphics. Several illuminated logo lightboxes on the islands and the back wall ensure that PLAYMOBIL® is clearly recognisable even from a distance.
All the fittings have been manufactured to a high standard and carefully tailored to Manor’s quality standards in Switzerland. Sturdy constructions are combined with flexible product presentation—ensuring that the space not only works for the opening but can also be developed further in the long term.
30 centimetres of leeway for improvisation
Incidentally, when the delivery arrived, the entrance was 30 centimetres too short for the lorry. So our team rolled the entire delivery down the ramp by hand. The lorry didn’t fit; the schedule did.
The result is a spacious brand display area that works today and can be reconfigured tomorrow. That’s exactly how it was intended.
