Geometry that rocks. | BRAINARTIST
BRAINARTIST: Thumbnail unseres Blogartikels über die Kampagnen-Installation für den Nike React Infinity Run Flyknit im Berliner Nike-Store

What sounds more complicated than it actually is, is the new NIKE React Infinity Run Flyknit.

This shoe was specially developed to – quite simply – prevent injuries. NIKE calls the specially developed combination of special cushioning and sole shape a ‘rocker geometry’ for a smoother rolling motion while running. For us this sounded like another starting signal for another campaign in the Berlin NIKE store.

Briefing: January 7th 2020. Installation was completed on 30th January – so we could look forward to the next projects with NIKE very, very quickly.

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