Rise of the machines! | BRAINARTIST GmbH – The Retail Marketing Agency

Truly stylish – the M·A·C presentation at Globus in Zurich.

To be allowed to realise a complete world of experience for the M·A·C brand, by ESTÉE LAUDER, seemed almost a bit surreal to us. After we had brought ourselves back to reality, we were already in the middle of planning. Really now – that’s how it is at BRAINARTIST … The industrial robot arm, we constructed after a (attention: pun!) ‘hand-drawn sketch’ by one of our designers.

Above the laser engraving station, this concept attracted the desired attention in an almost machine-like precise way. From the oversized lipsticks to the smallest plotted letter, everything, including installation, actually came from BRAINARTIST and its partner companies – we truly swear.