Corporate design for AlphaCircle.
In 2017, the company wanted to develop a new design image with BRAINARTIST. With a partner for strategic brand development, the agency and AlphaCircle redefined the brand core and the USP – and at the same time took the opportunity to invite AlphaCircle and its top clients to a workshop in our Zurich office.
We recommended a relaunch, which should not only be a visual modernisation, but also give the company an unmistakable profile. AlphaCircle offers high-end products and service from the medical sector. Since 2006, BRAINARTIST has been looking after its customers when it has come to marketing and corporate design.
The result was a very precise positioning with an orientation that makes AlphaCircle appear more selective in the market; with the plus of a design update.