Nike: Football World Cup 2006–2018 1

Nike: Football World Cup 2006–2018

There were several hundred reasons why the Nike ‘Football World Cup’ campaign project had not been put out to tender since 2002. We had already equipped so many Nike stores before and repeatedly realized beautiful ideas with our customers while ‘thinking ahead’: whether it was the complete conversion of a traditional sports store into a World Cup village in 2014 or a campaign in 2006 in which we wrapped an entire castle in the Brazilian flag, it never really got boring for our customers and partners — probably because we also looked after the European Championship tournaments and the Olympic campaigns. How we still find time for the Bundesliga is sometimes a mystery to us …