What sounds more complicated than it actually is is the new NIKE React Infinity Run Flyknit. This shoe was specially developed to – quite simply – prevent injuries. NIKE calls the specially developed combination of special cushioning and sole shape a ‘rocker geometry’ for a smoother rolling motion while running. For us this sounded like another starting signal for another campaign in the Berlin NIKE store.
Briefing: January 7th 2020. Installation was completed on January 30th – so we could look forward to the next projects with NIKE very, very quickly.