What sounds more complicated than it actually is is the new NIKE React Infinity Run Flyknit. This shoe was specially developed to—quite simply—prevent injuries. NIKE calls the specially developed combination of special cushioning and sole shape a ‘rocker geometry’ for a smoother rolling motion while running. For us this sounded like another starting signal for another campaign in the Berlin NIKE store.
Briefing: January 7th 2020. Installation was completed on January 30th—so we could look forward to the next projects with NIKE very, very quickly.