What sounds more complicated than it actually is is the new Nike React Infinity Run Flyknit. This shoe was specially developed to — quite simply — prevent injuries. Nike calls the specially developed combination of special cushioning and sole shape a ‘rocker geometry’ for a smoother rolling motion while running. For us this sounded like another starting signal for another campaign in the Berlin Nike store.
Briefing: January 7th 2020. Installation was completed on January 30th — so we could look forward to the next projects with Nike very, very quickly.