Nike’s ‘Phantom Game Over’ 2019 1

Nike’s ‘Phantom Game Over’ 2019

A digital presentation with an instagram photo lottery, a specially developed app, exciting animations on large-screen displays, excitingly illuminated window design and plenty of interactive technology seemed innovative to us for the launch of one of Nike’s most innovative products. Bringing customers into a new world was — especially for the Berlin location — a challenge. Challenge: accepted!