‘You never do it just for you.’ – BRAINARTIST GmbH
Frontansicht des NIKE-Hauptstores in Berlin während der „Du tust es nie nur für Dich.“-Kampagne

‘You never do it just for you.’

It is precisely this attitude that an agency should – always – go to work with. So can it be a coincidence that BRAINARTIST implemented and staged the first campaign developed in Germany for the German market for NIKE in Berlin? All in all, NIKE included more than 15 real heroes in the campaign. Because they do what they want to do, against all odds and doubts. In this way they not only help themselves but also others. Of course we wanted to help first – and were pleased to do so in all three NIKE stores in Berlin – In addition, the fearless IT heroes of BRAINARTIST developed the applications for the iPad and modestly controlled the content of the displays directly from our secret control room in Eltville.

Video © NIKE 2019