AlphaCircle is a small Swiss provider of high-end medical products and services. We then turned ‘small’ and ‘Swiss’ into an USP—after an intensive workshop with the sales force in Zurich, including fixing wording, company philosophy and brand core. As our name suggests: We think before we go about something. Logo, claim and web presence were revised and a strategy was set up with our CRM specialists. The plus in contact strength and the special flexibility of AlphaCircle’s entire range of services are self-explanatory.