AlphaCircle is a small Swiss provider of high-end medical products and services. We then turned ‘small’ and ‘Swiss’ into an USP — after an intensive workshop with the sales force in Zurich, including fixing wording, company philosophy and brand core. As our name suggests: We think before we go about something. Logo, claim and web presence were revised and a strategy was set up with our CRM specialists. The plus in contact strength and the special flexibility of AlphaCircle’s entire range of services are self-explanatory.