Nike Brochures 1

Nike Brochures

‘Sales training, please, in a different way’. The original briefing sounded so similar and actually it was precise enough for us. Instead of rather unexciting argumentation aids, we preferred to make exciting magazines, which should in any case make the trade keen on the new products. For FOOTBALL, RUNNING and TRAINING this seemed to work somehow, because we managed to keep this project exciting for 6 years.