Shop, inform and pay with an app, whether at the POS, on the road or from home. Buy a beer cashless at the Kreisliga handball game or pick up the reserved 60 inch beer at the electrical specialty store without waiting in line: MUUME does that. Because MUUME was so successful, but the head of marketing had to set up the promotional tents himself, there was no uniform appearance. We should do that again. So we put down a corporate design manual in 3 months with all the dos and don’ts that nobody really knew—if it’s dubious timing, then sometimes it’s really fun. Seriously.