Nestlé’s pop-up store MyZeil

The new Nespresso machines and flavours were to be presented shortly before Christmas in one of Germany’s highest-turnover areas — but in a way one would not expect. 24 hours after the briefing, our idea of a sushi bar-style pop-up store was approved. After 4 weeks, which passed like a supersonic flight, the guests could convince themselves of the variety of Nespresso.