SG Eintracht Frankfurt’s Fanshop

Being able to equip the Eintracht Frankfurt’s Fanshop in the Commerzbank Arena was a real challenge for us — not only because the hearts of some colleagues were beating for completely different clubs, but also because the schedule was a great sport: 8 weeks for conversion planning, store design, shop fitting, special construction and visual merchandising demanded a lot from our team. The fact that we were able to do everything in the regular playing time was a spontaneous ‘la Ola’ for our clients.