Red Bull’s Cliff Diving

The initial request was for an illustration in 3-D street art style for the mobile live shooting. Then we thought a bit further and found that the courage of the customers had to be rewarded higher. Our mobile print station was supposed to help the intrepid cliff divers to get their personal cover photo as a hand-out. This inspired our customers so much that we were able to take over the entire campaign — but in twice as many cities as planned.