Gucci pop-up area 1

Gucci pop-up area

The design, production and roll-out of a pop-up area for noble Gucci sunglasses by Kering Eyewear: a dream of a job. If it hadn’t been for the timing that prevented us from dreaming (and sleeping). But we were immediately wide awake at the addresses: Manor in Geneva and Zurich, Breuninger in Stuttgart and Dusseldorf and STEFFL in Vienna. But we liked to stay up a bit longer — and our customer no longer had to dream of a perfect brand staging.

Client:
Kering Eyewear