How much ‘wow’ can fit into a few square metres? Or how many POS activations can be built in four weeks? 🧐
When Cartier becomes visible at KaDeWe, it’s not about space, but about impact. The request came on a Friday directly from Italy – with little lead time, but a clear goal: a POS presentation area that is staged in line with the brand, showcases materials of the highest quality and conveys the brand’s standards in every nuance. The setup was complete on Sunday evening, and sales started on Monday morning. No lengthy coordination, no safety net, just concentrated implementation in the shortest possible time.
Gold leaf, a three-dimensionally printed inlay with a pyramid structure, anodised metal, semi-circular Plexiglas with a special coating and a film technology that combines technical precision with visual clarity were used. The focus of the presentation is on Cartier’s eyewear collection; perfectly lit, with maximum detail and a presentation that does justice to the product quality. The space was complemented by a trained sales team that not only provided information but also brought the brand experience to life.
A two-week deployment was planned. However, the response was so convincing that the period was extended until the beginning of August. The presentation brings frequency, visibility and relevance to the space and shows what is possible when brand, space and implementation come together.
At the same time, we implemented ten further POS activations for a leading global tech company at Telekom. Although the projects are subject to confidentiality, the design and technical complexity speak for themselves.
But that’s not all: two further brand spaces for rocket.beauty with BORNTOSTANDOUT (BTSO) and Fugazzi have also been successfully completed. These projects showcase a unique aesthetic language. More on this in a separate article!
In total, within four weeks we realised thirteen temporary brand spaces for three clients. Different industries, different strategies, one common goal: maximum brand impact at the point of sale under high operational complexity. We can be proud of ourselves!
#popups #pos #retail #customerlove #weloveit #brainartist
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